Amazon goes on defensive binge in conjunction with highly anticipated feature launch.
Amazon announced this morning that it is now supporting multi-room audio on Amazon Echo devices. Companies that make speakers (or devices with speakers) that use Alexa Voice Services (AVS) can use a new SDK to integrate the feature as well.
This is huge news for Echo users and could also be very bad news for Sonos, which is probably the king of multi-room audio playback. When we built our house five years ago we spent thousands of dollars on Sonos equipment. Today I would probably just buy a bunch of echo devices.
As Amazon always does, it registered a bunch of domains as a defensive action for this launch. If history is a guide, it will register more over the coming days. Here are 30 domains it registered late last night/early today:
The company also registered some domain names related to the Echo being sold at Whole Foods, which is formally acquired earlier this week.
Reading the list of domains, and that was the way I thought Day#1 of domaining. 17 years later, I see it as a waste of money. It would be like hiring someone in pre school and not a college grad to make the decision as to what to buy, for the idea of a product.