Combined top level domain name portfolio will require only one brand blocking purchase.
Brand protection just got easier thanks to Donuts’ acquisition of Rightside.
Both companies have offered their own versions of a Domains Protected Marks List (DPML) that allows brand owners to block certain trademarks from being registered across their top level domains. Thanks to the merger, brands will no longer have to purchase both Rightside’s and Donuts’ DPML; now they can just buy Donuts’ and it will cover all top level domains across the newly-merged portfolio.
That means the product covers around 240 top level domains.
It’s important to note that both companies have slightly different rules. Rightside upgraded its service earlier this year to cover premium domains and trademark variants. Customers who already have a Rightside block can continue to use its features during the block term.
Donuts offers two flavors of DPML.
Endurance.Bike has been under DPML block since I let the name drop in 2015. I’m guessing Endurance International, used their trademark for “websites” to block a name related to bikes.
If bikes are so important to this Burlington, Massachusetts “web” company, they should donate $1500 to the Dana Farber/Pan Mass Bike Challenge to cure cancer. I don’t see Endurance Intl on Elliot’s list of donors.
When you visit Endurance International’s website, “Responsibility” is one of the main links that leads to nothing but the statement “Donors Choose”.
If it matters, Endurance International actually did support Elliot’s Pan Mass Bike Challenge through its company BuyDomains