Understanding the European domain market and corporate domain management.
This week I chat with Jesper Knudsen and Jochen Kieler of BrandIT. BrandIT is a corporate domain and brand management company that bought domain brokerage Igloo.com earlier this year. I speak with Jesper and Jochen about the surprising differences between domain names in Europe and the U.S. and why it can be harder to pick a company’s domain when you’re in Europe. We also discuss portfolio consolidation and the challenges of corporate domain names, plus what acquiring Igloo means for the company (and domain investors).
Podcast: Play in new window | Download (Duration: 28:47 — 23.1MB) | Embed
Subscribe via iTunes to listen to the Domain Name Wire podcast on your iPhone or iPad, view on Google Play Music, or click play below or download to begin listening. (Listen to previous podcasts here.)
Colin says
Nice Podcast! Jochen and Jesper share the importance of ccTLDs. As a Canadian living in the US I completely relate to the fact that the US is completely .com focused.
Laurent Callens says
Working for a domain name registrar in Europe since more than 10 years and I totally agree about all statements in this podcast. Nice interview!
Pat Kubes says
Guten Nach Mittag …
Thank you for a very enlightening podcast. Quite often in the USA, we forget about the ccTLD and gTLD, and focus on the TLD. At my age, I’m focusing on
God and family, and selling off over a thousand domains for $249 each. Keep up the great work at Brandit, Igloo, and DNW Podcast.