Understanding the European domain market and corporate domain management.
This week I chat with Jesper Knudsen and Jochen Kieler of BrandIT. BrandIT is a corporate domain and brand management company that bought domain brokerage Igloo.com earlier this year. I speak with Jesper and Jochen about the surprising differences between domain names in Europe and the U.S. and why it can be harder to pick a company’s domain when you’re in Europe. We also discuss portfolio consolidation and the challenges of corporate domain names, plus what acquiring Igloo means for the company (and domain investors).
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