Guidelines help startup entrepreneurs understand how much a domain name costs on the aftermarket.
Educating end users about the value of domain names is a regular challenge for domain name investors. So it’s helpful to have domain buyer broker Name Ninja issue guidelines that domain owners can refer to.
Name Ninja’s pricing guidelines are designed for startups looking to acquire a domain for their business but can apply to established businesses as well. It sets reasonable price expectations for popular types of domains such as one-word .com, two-word .com, and invented names in .com.
I’m sure Name Ninja founder Bill Sweetman is frequently contacted by people who want to buy a one-word .com for their business but haven’t set aside enough money. This guide (pictured below) will help set expectations. I will definitely refer to it when I’m negotiating to sell one of my domains.
Of course, there are will always be exceptions to each price range, but this is a great overview.