Domain investor switches brand from XF.com to Napkin.com.
Aron Meystedt is a familiar name in the domain name business. He owns the oldest-registered .com domain name Symbolics.com and works with domain names at Heritage Auctions.
Meystedt revealed today that he’s rebranding his investment business from XF.com to Napkin.com.
Earlier this month I wrote about Napkin.com selling for $18,995 on NameJet and noted “What a great brand this will make for a food related business.”
But Meystedt had another vision:
Napkin.com was perfect for me – it’s simple to remember, it’s a generic word and it represents the beginning of the entrepreneurial process for the people that I am supporting – the back of the napkin business model that many of us have sketched in the past.
This is what I love about domains like this. They can become a brand with a connection to so many different images.
Switching to Napkin.com also makes it easier for Meystedt to sell XF.com, a very valuable domain name.
JZ says
yeah im sure its because he doesn’t want to turn down million dollar offers. napkin is a good generic but can also be looked at as something you throw away after use.
Nice napkin says
Yeah, a bit like your throw away comment 😉
Jamie Zoch says
Congrats Aron! Great one!
John says
A few years ago I owned MyNapkin.com and thought it could be used in a similar way. Ending up dropping it. His site looks good and with his experience he should do well with it. Hope he gets a great price for his XF.com domain when he sells it. Congrats.
Mansour says
I think it is a lousy domain for the business it is intended for, he tries to imitate garage.com
John Johnstom says
Why not use your Symbolics.com as your domain marketing website. Napkin as a term doesn’t fit well with your type of business. Not that you couldn’t spend millions in marketing. But I don’t think you have Apple’s advertising budget.
Wolfgang Möcklin says
For people interested to build a business on the generic meaning of napkin, I offer napkins.co for sale, from which they later eventually could upgrade to the singular dotcom.
Robert says
Wishful thinking… (Snapnames had it set at a $2K BIN)
July 7 – https://cl.ly/1b2d0W3K0L3H
July 13 – https://cl.ly/3t292U210d1a
John says
“Switching to Napkin.com also makes it easier for Meystedt to sell XF.com, a very valuable domain name.”
Pretty confident that’s all you need to know and all that’s going on here, so a sensible move in that sense. The rest just seems like b——t and ditto some of the sentiments above.
John says
Speaking of Aron Meystedt, this just in:
Look out, Heritage Auctions. You read it here first, folks, potential new mainstream player domain auction game changer alert:
https://www.live.ebay.com/lvx/sothebys/about
All they have to do now is take the plunge with domain names and IP, and this could be really good for the world and domain investors (though perhaps not for the established ones who may not like this kind of phenomenon and competition).
Domo Sapiens says
“Switching to Napkin.com also makes it easier for Meystedt to sell XF.com, a very valuable domain name.”
Why? What am I missing?
Andrew Allemann says
I can understand the confusion. I meant that he won’t have to switch his @xf.com email and the content to a new site because he’s already done it.