What the Rightside-Donuts tie up says about the state of new top level domain names.
This week I delve into Donuts’ acquisition of Rightside and discuss what it says about the current state of new top level domains. I also run through a bunch of reverse domain name hijacking cases including Rick Schwartz’s RDNH win on Queen.com, discuss a recent registrar acquisition and talk about how Apple can push the use of QR codes.
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What no one is talking about in the domain name industry… .CO domains. Donuts.co and Rightside.co…. both use DNSSEC .co domains. It’s rumored Google is encouraging Silicon Valley elite the use and invest in .co domain names. Ever notice, Google is now backing up much of Google extensions using g.co.
Nobody is talking about because it flatlined, and will never be popular since it will always just look like a typo. .io took it’s place and most likely something will eventually take .io’s place, like .web
.CO domains are crushing .com in voice rank and digital advert scores.
Most domain brokers don’t know because they are not selling vetted end-user platforms that are ready to do global e-commerce on a mobile device no bigger than an index card using voice search.
DNSSEC keys are already built into .CO domains. DNSSEC is what domain brokers need to be talking about and they are not.
Nice to have dreams about you .co investments. Hope it works out for you.
Interested in hearing more about Apples push toward QR codes and the impact of this on the domain biz….
QR code are great, but personally, I still prefer domain names, especially Semantic Domain Names, becuase you don’t need a special device to read them, they can be read out on radio & TV, giving a universal brand message, and you can tell your friends about them … but them I’m bias … http://phrases.for.sale/
When you see a contraction amongst the major players in the new gTLD space, one has to believe that a failsafe strategy may be in play.
One of the underlying problems is the sheer volume of choices. It is harder to gain traction & a solid trajectory when a registry’s promotional efforts are diluted between so many new extensions. As Andrew stated and as has always been the case, public awareness is key #1 to any new tld getting a foothold. Broader adoption and use of new gTLD’s is happening, and this will increase assuming the general economy continues to improve.
Right – in a way this has been dot-CLUB’s real strength – absolute focus – its hard to stay that focused on so many, unless you can come up with a unified message that covers all – personally, I like what we’re doing with Semantic Domain Names and its an opportunity that many, but not all, newGTLDs could benefit from … but then I’m bias 😉 … but the alternative that they seem to be going for “we’re like dot-COM, but we’re not dot-COM” seems a little weak and starts out by casting yourself as second class.