For several articles now, we’ve been talking about national bias in Country / nTLD pairs. It’s no surprise that .WIEN skews toward Austria, since Wien (a.k.a. Vienna) is the country’s capital. And we’d expect .IMMOBILIEN to be registered at a higher rate in Austria as well as Germany, since it is, after all, a German word.
But it’s interesting to observe that .TIPS is over-registered by a factor of 8 or higher in 5 out of 45 countries where .TIPS ranks in the top 100. Why this bias? And how does it compare to other TLDs such as .SEXY or .SCIENCE, .LAND or .CLOUD? Which new suffixes are distributed uniformly worldwide, and which tend to concentrate disproportionately in a subset of countries?
We can answer this question using Skew:
$latex Skew:\ = \frac{TLD\:\%\:of\:Country}{TLD\:\%\:of\:Other\:Countries}$
Going back to our earlier example, Austria / .WIEN has Skew = 3726 – meaning that if a person registers an nTLD domain, then it’s 3726 times more likely to be .WIEN if the person resides in Austria than if he doesn’t. In comparison, Austria / .IMMOBILIEN has Skew = 26. The disproportion is not so great in this case because Germany and Switzerland share an interest in .IMMOBILIEN. So, in general, as more nations register a given suffix, the less it skews toward any country.
We begin with the top 100 nTLDs within each of 48 nations. Some TLDs like .CLUB, .XYZ, and .SITE appear on every national chart, while others domain endings are mostly absent – either because they’re only relevant in 1 country or because, despite being universal, they’re not registered heavily worldwide. For instance, .TENNIS and .OKINAWA only chart in 1 country each.
Next we record the Skew for every TLD / Country pair:
TLD | Countries | Skew > 2 | Skew > 4 | Skew > 8 | Skew > 16 | Skew > 50 |
---|---|---|---|---|---|---|
.guide | 28 | 21 | 12 | 3 | 0 | 0 |
.beer | 17 | 15 | 11 | 2 | 1 | 0 |
.photography | 42 | 17 | 7 | 1 | 0 | 0 |
.rocks | 46 | 17 | 7 | 0 | 0 | 0 |
.house | 32 | 19 | 8 | 0 | 0 | 0 |
.social | 34 | 23 | 11 | 0 | 0 | 0 |
.xn--3bst00m | 3 | 3 | 3 | 2 | 1 | 1 |
.xn--6qq986b3xl | 3 | 1 | 1 | 0 | 0 | 0 |
.xn--6frz82g | 5 | 4 | 3 | 2 | 1 | 0 |
.xn--czr694b | 4 | 2 | 2 | 1 | 1 | 1 |
.racing | 19 | 4 | 2 | 0 | 0 | 0 |
.red | 23 | 1 | 1 | 0 | 0 | 0 |
.men | 16 | 5 | 3 | 1 | 1 | 0 |
.kim | 12 | 1 | 1 | 0 | 0 | 0 |
.lol | 31 | 2 | 2 | 0 | 0 | 0 |
.xn--3ds443g | 4 | 3 | 3 | 1 | 1 | 0 |
.ren | 5 | 1 | 1 | 0 | 0 | 0 |
.bid | 34 | 4 | 2 | 1 | 1 | 0 |
.team | 17 | 14 | 10 | 2 | 0 | 0 |
.tech | 48 | 3 | 1 | 0 | 0 | 0 |
.services | 39 | 24 | 8 | 0 | 0 | 0 |
.gallery | 46 | 26 | 13 | 2 | 0 | 0 |
.press | 30 | 6 | 2 | 0 | 0 | 0 |
.xn--kput3i | 1 | 1 | 1 | 1 | 1 | 1 |
.realtor | 1 | 1 | 1 | 1 | 1 | 1 |
.xn--rhqv96g | 1 | 1 | 1 | 1 | 1 | 1 |
.xn--ses554g | 4 | 2 | 1 | 1 | 1 | 1 |
.xn--vuq861b | 1 | 1 | 1 | 1 | 1 | 1 |
.xn--czru2d | 1 | 1 | 1 | 1 | 1 | 1 |
.xn--hxt814e | 1 | 1 | 1 | 1 | 1 | 0 |
.xn--io0a7i | 4 | 3 | 3 | 2 | 1 | 0 |
.xn--55qx5d | 4 | 3 | 3 | 1 | 1 | 0 |
.xn--fiq228c5hs | 3 | 2 | 2 | 1 | 1 | 0 |
.xin | 2 | 1 | 1 | 1 | 0 | 0 |
.wang | 6 | 1 | 1 | 1 | 0 | 0 |
.loan | 20 | 2 | 1 | 1 | 0 | 0 |
.xn--tckwe | 6 | 4 | 4 | 3 | 0 | 0 |
.care | 25 | 18 | 12 | 0 | 0 | 0 |
.farm | 15 | 7 | 4 | 0 | 0 | 0 |
.tokyo | 4 | 2 | 2 | 1 | 1 | 0 |
.coffee | 25 | 15 | 11 | 1 | 0 | 0 |
.land | 32 | 20 | 11 | 5 | 1 | 0 |
.education | 41 | 24 | 10 | 1 | 0 | 0 |
.accountant | 17 | 6 | 5 | 3 | 1 | 0 |
.software | 20 | 15 | 13 | 0 | 0 | 0 |
.media | 48 | 26 | 12 | 1 | 0 | 0 |
.today | 49 | 23 | 11 | 1 | 0 | 0 |
.solutions | 46 | 26 | 12 | 0 | 0 | 0 |
.marketing | 30 | 22 | 14 | 1 | 0 | 0 |
.guru | 47 | 23 | 14 | 0 | 0 | 0 |
.clothing | 21 | 15 | 12 | 0 | 0 | 0 |
.porn | 16 | 12 | 10 | 2 | 0 | 0 |
.community | 19 | 15 | 12 | 1 | 0 | 0 |
.cool | 24 | 16 | 9 | 1 | 0 | 0 |
.shopping | 9 | 7 | 7 | 6 | 1 | 0 |
.company | 48 | 27 | 9 | 0 | 0 | 0 |
.faith | 19 | 7 | 4 | 1 | 1 | 0 |
.photos | 39 | 27 | 12 | 1 | 0 | 0 |
.estate | 22 | 16 | 14 | 1 | 0 | 0 |
.holiday | 8 | 7 | 6 | 4 | 2 | 0 |
.gift | 16 | 5 | 1 | 0 | 0 | 0 |
.ink | 4 | 1 | 0 | 0 | 0 | 0 |
.pink | 7 | 1 | 0 | 0 | 0 | 0 |
.black | 9 | 4 | 1 | 0 | 0 | 0 |
.gold | 1 | 1 | 0 | 0 | 0 | 0 |
.win | 40 | 1 | 0 | 0 | 0 | 0 |
.date | 27 | 4 | 1 | 0 | 0 | 0 |
.blue | 13 | 1 | 0 | 0 | 0 | 0 |
.vip | 36 | 2 | 1 | 1 | 0 | 0 |
.run | 3 | 1 | 0 | 0 | 0 | 0 |
.pub | 8 | 1 | 0 | 0 | 0 | 0 |
.ooo | 6 | 5 | 3 | 2 | 1 | 0 |
.trade | 40 | 6 | 3 | 3 | 2 | 0 |
.mom | 8 | 2 | 0 | 0 | 0 | 0 |
.design | 48 | 14 | 2 | 0 | 0 | 0 |
.download | 30 | 7 | 1 | 1 | 0 | 0 |
.space | 49 | 11 | 0 | 0 | 0 | 0 |
.news | 48 | 10 | 0 | 0 | 0 | 0 |
.fail | 1 | 1 | 0 | 0 | 0 | 0 |
.international | 43 | 27 | 16 | 4 | 0 | 0 |
.promo | 9 | 7 | 6 | 5 | 2 | 0 |
.forsale | 6 | 5 | 4 | 2 | 0 | 0 |
.legal | 11 | 10 | 5 | 1 | 0 | 0 |
.casino | 6 | 5 | 5 | 5 | 1 | 1 |
.property | 13 | 9 | 5 | 2 | 1 | 1 |
.moscow | 6 | 1 | 1 | 1 | 1 | 1 |
.shop | 49 | 17 | 12 | 5 | 1 | 0 |
.help | 26 | 1 | 1 | 1 | 1 | 1 |
.host | 39 | 9 | 2 | 0 | 0 | 0 |
.website | 49 | 15 | 1 | 0 | 0 | 0 |
.one | 47 | 21 | 11 | 4 | 2 | 1 |
.consulting | 36 | 26 | 12 | 2 | 0 | 0 |
.ltd | 14 | 2 | 2 | 1 | 0 | 0 |
.party | 37 | 7 | 5 | 2 | 1 | 0 |
.science | 36 | 3 | 3 | 2 | 2 | 0 |
.work | 49 | 27 | 9 | 3 | 1 | 0 |
.technology | 45 | 26 | 11 | 1 | 0 | 0 |
.directory | 28 | 18 | 9 | 1 | 0 | 0 |
.bet | 26 | 10 | 4 | 1 | 0 | 0 |
.click | 49 | 7 | 1 | 1 | 0 | 0 |
.top | 50 | 3 | 2 | 0 | 0 | 0 |
.live | 45 | 5 | 0 | 0 | 0 | 0 |
.deals | 13 | 8 | 7 | 2 | 0 | 0 |
.globo | 1 | 1 | 1 | 1 | 1 | 1 |
.rio | 1 | 1 | 1 | 1 | 1 | 1 |
.mma | 1 | 1 | 1 | 1 | 1 | 1 |
.limited | 5 | 2 | 2 | 2 | 1 | 0 |
.review | 30 | 10 | 5 | 2 | 1 | 1 |
.pet | 9 | 5 | 4 | 1 | 0 | 0 |
.gratis | 11 | 8 | 8 | 7 | 5 | 1 |
.nrw | 1 | 1 | 1 | 1 | 1 | 1 |
.taxi | 10 | 8 | 7 | 6 | 3 | 1 |
.reisen | 4 | 3 | 3 | 3 | 3 | 1 |
.wiki | 19 | 10 | 1 | 0 | 0 | 0 |
.vote | 1 | 0 | 0 | 0 | 0 | 0 |
.bar | 5 | 4 | 3 | 3 | 0 | 0 |
.kred | 1 | 1 | 1 | 1 | 1 | 1 |
.nyc | 1 | 1 | 1 | 1 | 1 | 1 |
.events | 35 | 21 | 12 | 2 | 0 | 0 |
.kyoto | 1 | 1 | 1 | 1 | 1 | 1 |
.fish | 3 | 2 | 1 | 1 | 1 | 0 |
.ruhr | 1 | 1 | 1 | 1 | 1 | 1 |
.bayern | 2 | 1 | 1 | 1 | 1 | 1 |
.diamonds | 5 | 4 | 4 | 4 | 0 | 0 |
.ovh | 12 | 7 | 5 | 4 | 3 | 1 |
.tips | 45 | 19 | 12 | 5 | 2 | 0 |
.site | 50 | 0 | 0 | 0 | 0 | 0 |
.clinic | 9 | 5 | 5 | 2 | 2 | 0 |
.koeln | 1 | 1 | 1 | 1 | 1 | 1 |
.hamburg | 1 | 1 | 1 | 1 | 1 | 1 |
.uno | 11 | 9 | 4 | 3 | 2 | 2 |
.frl | 1 | 1 | 1 | 1 | 1 | 1 |
.lighting | 7 | 6 | 5 | 2 | 0 | 0 |
.hosting | 9 | 6 | 5 | 2 | 1 | 0 |
.games | 8 | 5 | 3 | 1 | 1 | 0 |
.berlin | 4 | 2 | 1 | 1 | 1 | 1 |
.style | 9 | 5 | 5 | 2 | 0 | 0 |
.miami | 1 | 1 | 1 | 1 | 1 | 0 |
.bradesco | 1 | 1 | 1 | 1 | 1 | 1 |
.poker | 12 | 10 | 5 | 4 | 1 | 0 |
.money | 7 | 3 | 3 | 1 | 0 | 0 |
.law | 1 | 1 | 1 | 1 | 1 | 0 |
.saarland | 1 | 1 | 1 | 1 | 1 | 1 |
.construction | 5 | 4 | 3 | 0 | 0 | 0 |
.swiss | 1 | 1 | 1 | 1 | 1 | 1 |
.tattoo | 2 | 2 | 2 | 1 | 1 | 1 |
.pics | 16 | 5 | 2 | 1 | 0 | 0 |
.amsterdam | 2 | 1 | 1 | 1 | 1 | 1 |
.corsica | 1 | 1 | 1 | 1 | 1 | 1 |
.careers | 5 | 2 | 2 | 1 | 0 | 0 |
.flowers | 1 | 1 | 1 | 1 | 1 | 1 |
.bzh | 1 | 1 | 1 | 1 | 1 | 1 |
.cologne | 1 | 1 | 1 | 1 | 1 | 1 |
.xn--p1acf | 4 | 2 | 1 | 1 | 1 | 1 |
.tienda | 4 | 3 | 3 | 3 | 3 | 2 |
.versicherung | 2 | 2 | 2 | 2 | 2 | 1 |
.ninja | 39 | 19 | 10 | 2 | 0 | 0 |
.archi | 3 | 3 | 3 | 3 | 1 | 0 |
.reviews | 18 | 11 | 5 | 2 | 0 | 0 |
.network | 43 | 28 | 9 | 0 | 0 | 0 |
.attorney | 3 | 3 | 2 | 1 | 1 | 0 |
.vegas | 4 | 4 | 1 | 1 | 1 | 0 |
.alsace | 1 | 1 | 1 | 1 | 1 | 1 |
.vin | 4 | 3 | 3 | 3 | 1 | 0 |
.fashion | 15 | 11 | 8 | 4 | 0 | 0 |
.webcam | 24 | 6 | 3 | 3 | 3 | 1 |
.gal | 1 | 1 | 1 | 1 | 1 | 1 |
.xn--mk1bu44c | 1 | 1 | 1 | 1 | 1 | 1 |
.boutique | 5 | 4 | 4 | 3 | 1 | 0 |
.fyi | 2 | 1 | 1 | 0 | 0 | 0 |
.gmbh | 3 | 3 | 3 | 3 | 2 | 1 |
.tatar | 1 | 1 | 1 | 1 | 1 | 1 |
.kitchen | 9 | 4 | 3 | 1 | 0 | 0 |
.eus | 1 | 1 | 1 | 1 | 1 | 1 |
.partners | 4 | 2 | 1 | 0 | 0 | 0 |
.world | 48 | 26 | 15 | 2 | 0 | 0 |
.global | 48 | 22 | 10 | 5 | 1 | 0 |
.market | 18 | 10 | 3 | 1 | 0 | 0 |
.club | 50 | 5 | 0 | 0 | 0 | 0 |
.cricket | 15 | 7 | 5 | 4 | 1 | 0 |
.expert | 40 | 22 | 12 | 1 | 0 | 0 |
.sale | 16 | 8 | 2 | 0 | 0 | 0 |
.audio | 11 | 7 | 5 | 4 | 1 | 0 |
.store | 47 | 14 | 3 | 0 | 0 | 0 |
.city | 47 | 14 | 3 | 2 | 1 | 0 |
.zone | 42 | 25 | 15 | 3 | 0 | 0 |
.scot | 1 | 1 | 1 | 1 | 1 | 1 |
.kaufen | 3 | 3 | 3 | 3 | 2 | 1 |
.xn--t60b56a | 1 | 1 | 1 | 1 | 1 | 1 |
.immobilien | 4 | 4 | 3 | 3 | 2 | 1 |
.cymru | 2 | 2 | 2 | 2 | 1 | 1 |
.church | 9 | 5 | 2 | 1 | 0 | 0 |
.sucks | 7 | 7 | 6 | 3 | 0 | 0 |
.video | 30 | 15 | 3 | 0 | 0 | 0 |
.wales | 2 | 2 | 1 | 1 | 1 | 1 |
.paris | 4 | 3 | 2 | 1 | 1 | 1 |
.life | 49 | 17 | 4 | 0 | 0 | 0 |
.report | 3 | 2 | 1 | 1 | 1 | 0 |
.rent | 2 | 1 | 0 | 0 | 0 | 0 |
.adult | 10 | 8 | 8 | 4 | 0 | 0 |
.barcelona | 1 | 1 | 1 | 1 | 1 | 1 |
.rentals | 8 | 6 | 6 | 3 | 1 | 0 |
.reise | 2 | 2 | 2 | 2 | 2 | 1 |
.quebec | 1 | 1 | 1 | 1 | 1 | 1 |
.tirol | 1 | 1 | 1 | 1 | 1 | 1 |
.wine | 11 | 6 | 4 | 4 | 3 | 0 |
.properties | 13 | 10 | 7 | 2 | 0 | 0 |
.sydney | 1 | 1 | 1 | 1 | 1 | 1 |
.srl | 2 | 2 | 2 | 2 | 2 | 1 |
.xn--80adxhks | 4 | 1 | 1 | 1 | 1 | 1 |
.juegos | 3 | 3 | 3 | 2 | 2 | 1 |
.buzz | 8 | 5 | 5 | 3 | 1 | 0 |
.stream | 16 | 6 | 5 | 1 | 0 | 0 |
.vlaanderen | 2 | 2 | 2 | 1 | 1 | 1 |
.melbourne | 1 | 1 | 1 | 1 | 1 | 1 |
.wien | 2 | 2 | 2 | 2 | 1 | 1 |
.jetzt | 3 | 3 | 3 | 3 | 3 | 2 |
.schule | 3 | 3 | 3 | 3 | 3 | 1 |
.systems | 44 | 24 | 17 | 1 | 0 | 0 |
.cloud | 47 | 25 | 8 | 6 | 3 | 2 |
47 | 23 | 7 | 2 | 0 | 0 | |
.school | 13 | 8 | 6 | 0 | 0 | 0 |
.blog | 41 | 19 | 9 | 1 | 0 | 0 |
.london | 11 | 2 | 1 | 1 | 1 | 1 |
.sex | 17 | 15 | 11 | 1 | 0 | 0 |
.kiwi | 2 | 1 | 1 | 1 | 1 | 1 |
.camera | 6 | 3 | 1 | 0 | 0 | 0 |
.bike | 31 | 27 | 14 | 3 | 0 | 0 |
.gent | 1 | 1 | 1 | 1 | 1 | 1 |
.xn--80asehdb | 2 | 2 | 1 | 1 | 1 | 1 |
.group | 31 | 22 | 13 | 1 | 0 | 0 |
.xn--80aswg | 1 | 1 | 1 | 1 | 1 | 1 |
.xn--q9jyb4c | 1 | 1 | 1 | 1 | 1 | 1 |
.brussels | 1 | 1 | 1 | 1 | 1 | 1 |
.istanbul | 1 | 1 | 1 | 1 | 1 | 1 |
.joburg | 1 | 1 | 1 | 1 | 1 | 1 |
.capetown | 1 | 1 | 1 | 1 | 1 | 1 |
.xn--c1avg | 1 | 1 | 1 | 1 | 1 | 1 |
.xn--d1acj3b | 1 | 1 | 1 | 1 | 1 | 1 |
.durban | 1 | 1 | 1 | 1 | 1 | 1 |
.training | 28 | 21 | 10 | 3 | 0 | 0 |
.osaka | 1 | 1 | 1 | 1 | 1 | 1 |
.bio | 20 | 18 | 10 | 7 | 1 | 1 |
.onl | 6 | 5 | 5 | 5 | 2 | 0 |
.agency | 44 | 28 | 13 | 3 | 0 | 0 |
.claims | 1 | 1 | 0 | 0 | 0 | 0 |
.ist | 1 | 1 | 1 | 1 | 1 | 1 |
.digital | 36 | 26 | 14 | 3 | 2 | 0 |
.chat | 11 | 8 | 7 | 0 | 0 | 0 |
.tennis | 1 | 1 | 0 | 0 | 0 | 0 |
.guitars | 1 | 1 | 1 | 1 | 1 | 0 |
.foundation | 12 | 8 | 5 | 2 | 0 | 0 |
.center | 46 | 28 | 12 | 2 | 0 | 0 |
.family | 18 | 15 | 9 | 1 | 0 | 0 |
.band | 4 | 1 | 1 | 0 | 0 | 0 |
.academy | 47 | 28 | 17 | 3 | 1 | 0 |
.fishing | 2 | 2 | 1 | 0 | 0 | 0 |
.haus | 2 | 2 | 2 | 2 | 1 | 0 |
.sarl | 1 | 1 | 1 | 1 | 1 | 1 |
.diet | 3 | 3 | 3 | 2 | 1 | 0 |
.plus | 12 | 10 | 7 | 3 | 0 | 0 |
.tours | 12 | 10 | 8 | 5 | 1 | 0 |
.hiphop | 1 | 1 | 1 | 1 | 1 | 0 |
.discount | 2 | 2 | 2 | 2 | 2 | 0 |
.immo | 5 | 5 | 5 | 5 | 4 | 1 |
.nagoya | 1 | 1 | 1 | 1 | 1 | 0 |
.christmas | 3 | 3 | 2 | 2 | 1 | 0 |
.domains | 12 | 7 | 7 | 6 | 1 | 0 |
.voyage | 3 | 1 | 1 | 1 | 1 | 1 |
.physio | 1 | 1 | 1 | 1 | 1 | 1 |
.dental | 7 | 6 | 5 | 1 | 0 | 0 |
.lat | 3 | 3 | 3 | 3 | 3 | 1 |
.town | 2 | 2 | 1 | 0 | 0 | 0 |
.yokohama | 1 | 1 | 1 | 1 | 1 | 0 |
.exchange | 3 | 2 | 0 | 0 | 0 | 0 |
.direct | 10 | 9 | 6 | 1 | 1 | 0 |
.irish | 1 | 1 | 1 | 1 | 1 | 1 |
.shiksha | 2 | 2 | 2 | 2 | 2 | 2 |
.coach | 8 | 7 | 6 | 3 | 0 | 0 |
.okinawa | 1 | 1 | 1 | 1 | 1 | 0 |
.blackfriday | 4 | 4 | 4 | 4 | 3 | 0 |
.computer | 3 | 2 | 2 | 1 | 0 | 0 |
.solar | 4 | 4 | 2 | 0 | 0 | 0 |
.toys | 2 | 2 | 1 | 1 | 1 | 0 |
.viajes | 3 | 3 | 3 | 3 | 3 | 2 |
.tools | 11 | 7 | 4 | 1 | 0 | 0 |
.recipes | 3 | 3 | 2 | 0 | 0 | 0 |
.courses | 1 | 1 | 1 | 1 | 1 | 1 |
.futbol | 7 | 7 | 6 | 6 | 4 | 1 |
.restaurant | 10 | 10 | 10 | 5 | 1 | 0 |
.wedding | 4 | 3 | 3 | 2 | 0 | 0 |
.ltda | 2 | 2 | 2 | 2 | 2 | 2 |
.ong | 6 | 4 | 3 | 2 | 2 | 0 |
.ngo | 5 | 3 | 3 | 2 | 2 | 0 |
.moe | 4 | 3 | 1 | 0 | 0 | 0 |
.furniture | 1 | 1 | 1 | 0 | 0 | 0 |
.lease | 1 | 1 | 1 | 1 | 1 | 0 |
.capital | 7 | 6 | 4 | 1 | 0 | 0 |
.college | 1 | 1 | 1 | 0 | 0 | 0 |
.desi | 6 | 5 | 5 | 4 | 2 | 0 |
.camp | 3 | 3 | 2 | 2 | 1 | 0 |
.dog | 4 | 3 | 2 | 0 | 0 | 0 |
.game | 2 | 2 | 2 | 0 | 0 | 0 |
.credit | 2 | 1 | 1 | 1 | 1 | 0 |
.condos | 1 | 1 | 1 | 1 | 1 | 0 |
.plumbing | 2 | 1 | 1 | 1 | 1 | 0 |
.maison | 1 | 1 | 1 | 1 | 1 | 1 |
.cab | 2 | 1 | 1 | 0 | 0 | 0 |
.vacations | 3 | 3 | 2 | 2 | 1 | 0 |
.ski | 10 | 9 | 9 | 7 | 4 | 1 |
.ceo | 2 | 2 | 1 | 1 | 1 | 0 |
.fitness | 6 | 6 | 4 | 0 | 0 | 0 |
.graphics | 6 | 4 | 4 | 1 | 0 | 0 |
.builders | 1 | 1 | 1 | 1 | 0 | 0 |
.auction | 3 | 2 | 1 | 1 | 0 | 0 |
.moda | 9 | 9 | 9 | 8 | 3 | 0 |
.fund | 4 | 2 | 1 | 0 | 0 | 0 |
.cash | 4 | 3 | 3 | 1 | 0 | 0 |
.pizza | 3 | 3 | 3 | 1 | 0 | 0 |
.soy | 1 | 1 | 1 | 1 | 0 | 0 |
.healthcare | 5 | 3 | 2 | 0 | 0 | 0 |
.shoes | 9 | 8 | 7 | 5 | 3 | 0 |
.energy | 1 | 1 | 1 | 0 | 0 | 0 |
.yoga | 3 | 1 | 1 | 1 | 0 | 0 |
.golf | 5 | 3 | 3 | 2 | 2 | 1 |
.earth | 3 | 3 | 3 | 2 | 0 | 0 |
.watch | 6 | 4 | 4 | 2 | 1 | 0 |
.xn--mgbab2bd | 1 | 1 | 1 | 1 | 1 | 1 |
.finance | 4 | 2 | 2 | 1 | 0 | 0 |
.jewelry | 1 | 1 | 0 | 0 | 0 | 0 |
.apartments | 1 | 1 | 1 | 1 | 0 | 0 |
.soccer | 1 | 1 | 1 | 1 | 1 | 0 |
.codes | 1 | 1 | 0 | 0 | 0 | 0 |
.rest | 3 | 3 | 3 | 3 | 3 | 1 |
.cards | 4 | 3 | 3 | 2 | 0 | 0 |
.show | 2 | 2 | 1 | 0 | 0 | 0 |
.financial | 1 | 0 | 0 | 0 | 0 | 0 |
.delivery | 1 | 1 | 1 | 1 | 1 | 0 |
.cam | 1 | 1 | 1 | 1 | 1 | 0 |
.equipment | 2 | 2 | 1 | 0 | 0 | 0 |
.parts | 3 | 2 | 2 | 2 | 1 | 0 |
.wtf | 5 | 4 | 3 | 1 | 0 | 0 |
.bingo | 1 | 1 | 1 | 1 | 1 | 0 |
.vision | 5 | 3 | 3 | 3 | 1 | 1 |
.xn--ngbc5azd | 3 | 3 | 3 | 3 | 3 | 3 |
.pictures | 2 | 2 | 2 | 2 | 1 | 0 |
.insure | 2 | 2 | 2 | 2 | 1 | 0 |
.organic | 1 | 1 | 1 | 1 | 1 | 1 |
.tax | 1 | 1 | 1 | 1 | 0 | 0 |
.place | 3 | 2 | 2 | 2 | 0 | 0 |
.bank | 2 | 2 | 2 | 2 | 1 | 0 |
.university | 1 | 1 | 1 | 1 | 1 | 0 |
.cheap | 1 | 1 | 1 | 1 | 1 | 0 |
.rehab | 1 | 1 | 1 | 1 | 1 | 0 |
.vet | 3 | 2 | 1 | 0 | 0 | 0 |
.fit | 3 | 3 | 2 | 0 | 0 | 0 |
.ventures | 6 | 4 | 4 | 0 | 0 | 0 |
.contractors | 1 | 1 | 1 | 0 | 0 | 0 |
.supply | 2 | 2 | 1 | 1 | 1 | 0 |
.ryukyu | 1 | 1 | 1 | 1 | 1 | 1 |
.lgbt | 2 | 1 | 1 | 1 | 1 | 0 |
.green | 1 | 1 | 1 | 1 | 0 | 0 |
.enterprises | 1 | 1 | 1 | 0 | 0 | 0 |
.menu | 2 | 2 | 2 | 0 | 0 | 0 |
.productions | 1 | 1 | 0 | 0 | 0 | 0 |
.catering | 1 | 0 | 0 | 0 | 0 | 0 |
.mba | 1 | 0 | 0 | 0 | 0 | 0 |
.gdn | 29 | 7 | 4 | 0 | 0 | 0 |
.love | 12 | 6 | 2 | 1 | 1 | 1 |
.football | 4 | 2 | 1 | 1 | 1 | 0 |
.online | 49 | 17 | 1 | 0 | 0 | 0 |
.link | 49 | 7 | 5 | 2 | 2 | 1 |
.photo | 39 | 17 | 6 | 2 | 1 | 1 |
.lawyer | 8 | 6 | 4 | 1 | 0 | 0 |
.works | 20 | 15 | 11 | 1 | 0 | 0 |
.casa | 21 | 14 | 9 | 4 | 3 | 1 |
.villas | 4 | 3 | 1 | 1 | 1 | 1 |
.institute | 8 | 6 | 5 | 2 | 0 | 0 |
.best | 3 | 2 | 2 | 2 | 2 | 0 |
.express | 4 | 2 | 2 | 0 | 0 | 0 |
.dating | 1 | 0 | 0 | 0 | 0 | 0 |
.support | 37 | 23 | 13 | 3 | 0 | 0 |
.xyz | 50 | 3 | 0 | 0 | 0 | 0 |
.studio | 42 | 28 | 6 | 1 | 0 | 0 |
.cafe | 16 | 12 | 7 | 1 | 0 | 0 |
.sexy | 24 | 10 | 4 | 1 | 1 | 1 |
.management | 17 | 14 | 12 | 3 | 0 | 0 |
.business | 34 | 22 | 10 | 0 | 0 | 0 |
.holdings | 9 | 7 | 4 | 3 | 1 | 0 |
Alright. Which TLDs are the most biased? There’s no single right way to answer this question. Are we looking for cases of intense bias in 1 country or moderate bias in many countries?
The suffix that most often appears with Skew > 50 is .شبكة. Out of 3 country rankings, .شبكة shows extreme national bias in all 3 cases. On the other hand, if we examine Skew > 16, we find that .IMMO shows extreme skew in 4 out of 5 country rankings; .FUTBOL in 4 out of 7; and .GRATIS in 5 out of 11. Next, we find .MODA is over-represented by a factor of Skew > 8 in 8 cases out of 9; .SKI in 7 out of 10; and .TAXI in 6 out of 10.
Let’s reverse the question. Which TLDs show the least national bias? Here we have a clear answer: .SITE ranks in every single national chart – yet never with Skew > 2. This suggests that .SITE is uniformly distributed all across the world. Runners up include .XYZ and .TOP – each with 3 instances of Skew > 2 – and .CLUB, which shows skew in 5 instances. Also, .TECH shows Skew > 2 only 3 times out of 48 rankings. .WIN has Skew > 2 only once out of 40 rankings. And .LIVE is skewed > 2 only 5 times out of 45. In summary, the nTLDs showing the most even, widespread, international distribution are .SITE, .XYZ, .TOP, .TECH, .CLUB, .WIN, and .LIVE.
Other TLDs rank widely too, yet less evenly. For example, out of 49 national rankings, .WORK shows Skew > 2 in 27 cases – often with overrepresentation of Skew = 13, 15, 17. The same applies to .COMPANY, .TODAY, .WORLD, .MEDIA, .GLOBAL, .ACADEMY, .CLOUD, .GURU, .CENTER, .GALLERY, .TECHNOLOGY, .SOLUTIONS, etc. These suffixes have been successful insofar as they have ranked in most countries; yet there is some regional bias at play.
What’s going on here remains unclear. Yet one hypothesis leaps out at me. All 7 of the most uniformly distributed nTLDs is 3 or 4 characters long. Other nTLDs may have achieved widespread distribution; but the longer keywords cannot shake linguistic associations, which bias them toward regional usage.
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