A huge company is forwarding a .com domain to a .technology domain name.
On this week’s podcast Andrew Rosener disclosed that he brokered the sale of DXC.com this year. An astute listner noticed something about how the domain name is being used now:
— DuatmædU2642 (@DuatmeadU2642) April 11, 2017
DXC Technology is a merger of CSC and HP Enterprise Services. The $20 billion market cap company trades under the ticker symbol DXC.
What’s surprising is that it seems to be basing its business on a .technology domain name. As the listener pointed out, DXC.com now forwards to DXC.technology.
It’s one thing to base your business on a new TLD, but I’m extra surprised because the company does not own DXC.tech.
I’m not sure if you noticed originally that this is a .technology domain, not .tech. .Technology is a Donuts domain. .Tech is the more popular domain offered by Radix.
So a $20 billion company is using DXC.technology, paid a big sum for DXC.com, and doesn’t own DXC.tech!
Now, the merger just went through so the company’s branding and domain choice might be in flux. But based on the logo (pictured) the company seems to be embracing .technology.
Updates: The company is using email addresses that are @DXC.com instead of @DXC.technology. I reached out to the company and asked why it is using .technology for its website and .com for its email. A spokesperson responded merely “Those were determined as part of our branding approach.”