A huge company is forwarding a .com domain to a .technology domain name.
@DomainNameWire DXC is a merge of 100k staff from HPE and CSC and their main is https://t.co/SXuZIzZlx1 so the .com forwards to the gTLD!
— DuatmædU2642 (@DuatmeadU2642) April 11, 2017
DXC Technology is a merger of CSC and HP Enterprise Services. The $20 billion market cap company trades under the ticker symbol DXC.
What’s surprising is that it seems to be basing its business on a .technology domain name. As the listener pointed out, DXC.com now forwards to DXC.technology.
It’s one thing to base your business on a new TLD, but I’m extra surprised because the company does not own DXC.tech.
I’m not sure if you noticed originally that this is a .technology domain, not .tech. .Technology is a Donuts domain. .Tech is the more popular domain offered by Radix.
So a $20 billion company is using DXC.technology, paid a big sum for DXC.com, and doesn’t own DXC.tech!
Now, the merger just went through so the company’s branding and domain choice might be in flux. But based on the logo (pictured) the company seems to be embracing .technology.
Updates: The company is using email addresses that are @DXC.com instead of @DXC.technology. I reached out to the company and asked why it is using .technology for its website and .com for its email. A spokesperson responded merely “Those were determined as part of our branding approach.”
What’s very noteworthy about this is that it (and a few other recent examples) shows that the mindset of CMOs seems to be changing when it comes to online branding.
Whether you like gTLDs or not, this destination URL is a practical choice, which achieves their objective, i.e., choosing a domain name that’s identical to their corporate name (without regard to where the dot happens to fall).
And the explanation for why they paid big money for DXC.com is that it was obviously a defensive purchase.
Kudos to DXC Technology’s head of branding
Not really, many companies have tried this before. I’d give them under 12 months before they ditch the ntld in a sea of customer confusion.
.com is .meaningless and .meaningless is worthlessly unremarkable in business and marketing and advertising
ICYMI DXC.technology domain ranking FIRST in SEM and SEO for [dxc] and [dxc technology]
It’s called having a cohesive branding, marketing and advertising digital strategy
DXC technology = DXC.technology
Pretty simple unless you are a stupid .com evangelist like snoopy desperately spamming against every gTLD blog post
http://www.clime.com.au/latest-news/five-common-investing-biases-and-how-to-avoid-them/
Yes Gene
Off course the usual comments from the peanut gallery. So predictable and always the same people too. Obviously these people running a $20 billion company have no clue what they are doing. How many $20 billion companies have you run, Snoopy?
Yeah…I thought so!
@Charlie Brown – Well said dude. Totally agree!
Allemann,
What are you trying to say? How come you are not using a .Tech, or .Technology? Your write up is faking a surprise, and posing a question that can only fool newbies.
The very obvious question for you to answer is why ain’t you using a newgTLD to shorten your long name?
I know you own DNW.COM, and it forwards to this long Domain Name Wire because you want to sell the short better one; same thing could be at play here. Rosener could have made a deal where the DXC is NOT actually sold, but for sal, and the guy is forwarding it to his real domain for now. Who knows.
This is another confirmation of how powerful is a .com and how confusing and poor in terms of visibility and branding are many of the new gTLDs.
They are redirecting the .com to the .technology simply because they know otherwise people would have hard times in finding them on a .technology domain.
Instinctively, the vast majority of people looking for “DXC Technology” type DXC.com or use a search engine.
IMHO Dxc.technology is just a Plan B, since they wanted to own the full company name but DXCtechnology.com is taken, otherwise they would have redirected DXC.com to DXCtechnology.com. 🙂
No, they are redirecting the .com because they have it, as they should be doing with any domain they possess that does not currently have a specific use irrespective of extension to ensure no loss of traffic.
It is exactly the same thing that would happen if they were simply changing to another .com
lol 😀 … what you said is total nonsense.
That’s nice dear
Well put, Jane Doe.
I prefer .technology over .tech.
Stupid is as stupid does. They will soon realize the foollishness of using a new gtld and will switch back — as have all of the others before them.
The New G’s are .dead
Their website will be on DXC.com within a year.
And, their email addresses will be on @DXC.com by then.
I’m quite curious what they’ll do for email. It’s possible they are keeping the Csc brand and this will be a holding company. I’m not sure.
Update: they are using DXC.com for email
That is probably because they actually want to continue getting email. :p
This would only be “real news” if they did t own the dot com
Meant if did not own dot com
Maybe somebody should ask DXC why they are doing this.
I’ve reached out to them.
I can think of a couple obvious reasons.
Beyond universal acceptability of new TLDs, .technology is really long at the end of an email address
Publicity stunt.
Prior to the merger CSC had the .brand .csc https://www.iana.org/domains/root/db/csc.html
Will be interesting if they use that or wait for round two and get .dxc.