Price of new registrations will increase substantially next month.
A number of large brands applied for generic terms in new top level domain names with plans to keep them for their own use. The ICANN community put the kibosh on this idea, mandating that generic strings be open for registration.
But there was a big loophole that rendered the issue moot: no caps on pricing.
You want this TLD open to the public? Sure, but registrations are a million bucks a year.
I was reminded of this today when learning that makeup company L’Oréal is about to hike its price on .makeup domain names. Expect to pay over $5,000 per year effective April 14.
That’s up significantly from initial prices, which appear to be about $300 retail. As of right now there are only about 100 .makeup domains in the zone, and the price increase won’t apply to those domains.
In its initial application, L’Oréal said it planned to first restrict the domain to itself, then open it up to trusted partners, and then evaluate if it should be open to the public around year five. When it launched the domain it opened it up, but put stiff requirements on registrants. They can only register domains matching their name or brand; generics are off the table.