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Here are Uniregistry new TLD prices

This is how much registrars will pay Uniregistry for TLDs after the price change.

I’ve written a lot this week about Uniregistry’s upcoming price change. I’ll have Frank Schilling on my podcast Monday to discuss in greater detail.

Below are the current prices for Uniregistry TLDs and the wholesale prices as of August 21, 2017. Note that these are wholesale prices, so your registrar will charge more. Also, Uniregistry may still offer promotions, so the actual price you pay for new registrations (and even renewals) may be lower than the list prices.

You’ll also notice that the two TLDs with the biggest domain investor following (.click and .link) are still priced low.

TLD / Current Price / Future Price

AUDIO $9.33 $100.00
BLACKFRIDAY $26.67 $100.00
CHRISTMAS $20.00 $50.00
CLICK $4.67 $7.00
DIET $13.33 $100.00
FLOWERS $17.67 $100.00
GUITARS $20.00 $100.00
HELP $13.33 $20.00
HIPHOP $13.33 $100.00
HOSTING $20.00 $300.00
JUEGOS $9.33 $300.00
LINK $6.67 $7.00
PICS $13.33 $20.00
PROPERTY $20.00 $100.00
SEXY $13.33 $40.00
TATTOO $20.00 $30.00

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  1. Ron says

    Thanks, for posting.

    What is funny is Uniregistry as a company has not even sent this info to it’s own clients.

  2. Acro says

    Much ado about nothing, as far as investors are concerned.

    If only this info had been released along with the initial exchange, the white noise and assorted “murder!” shouts would have been mere whispers. But it happened the way it happened, and a lot of people that invested ZERO dollars in gTLDs joined in a “free for all”.

    Look, Uniregistry clearly under-priced a lot of its TLDs, so this is a corrective measure that makes sense: the high priced ones are actually meant to be used by companies, shops, stores and other places that make money – not investors stock-piling domains left and right.

    That being said, it would also make sense to grand-father existing registrations, e.g. I would not want my .Host domain to jump to $300 bucks a year.

    • Ron says

      Uniregistry did well in registering .auto .cars for $2800 each, maybe they should just set everything at that price, and get it over with.

      Radix operates .host, uniregistry .hosting, I am sure you can kick back some of your sponsorship dollars, and buy a few .hosting’s so Frank can send you another Rum cake next year since your working overtime this week.

      • Acro says

        Those who invested ZERO dollars are crying the loudest.

        Seeing exactly which gTLDs got affected I can only see the lack of grand-fathering as an issue, and the fact that the numbers were released after the announcement, instead of along with it.

        Host/hosting, I’ve none. It was just an example. I’ll send you some rum cake if I get any.

    • Sergey says

      Should renewals for existing registrations be exempt from price hike, the noise would have been much quieter. Who cares about registration price hikes for extensions with low domainers interest.

  3. Max Menius says

    Unless they were given away in low dollar promotions, it would appear that .property and .sexy would have at least broken even. Each has well over 12,000 registrations x $20/each. That’s $240,000 each, annually. I’m curious how these are on par with .blackfriday (1601 registrations) or .hiphop (1423 registrations).

    • Andrew Allemann says

      It’s really hard to know how much they’ve sold for. Even .guitars would hit $30k-40k year if all were sold at $20…but I imagine many of them was bought through promotions.

  4. Logan says

    I am only affected by my personal name .sexy domain name. I got it just for faux vanity reasons. I will likely just let it drop anyway, with or without the price rise.

  5. Porto says

    If you think these prices are high just wait until the next price hike when they will probably go to $1000 -$9,500 a year to renew.

    I’m out of the game. Done. Kaput. You can keep them all.

  6. A Mitchell says

    Domain investment is inherently risky. New TLDs are the riskiest bets in the casino. We are going through the internet equivalent of the tulip mania that peaked in March 1637. Too much money chasing too few opportunities.

    Tempted by the prospect of outsize returns, some people have over extended themselves, present company included. I’ve got a few hundred domains at Uniregistry: a lot of .SEXYs and .HELPs. Until last week, I was stocking up on .FLOWERs.

    My advice is to dial back on the hostility and to stop personalizing larger market forces. Stop the crying. Stop the hate.

    There were ample warnings about the volatility of new gTLDs, ample warnings that new TLDs represented highly speculative propositions.

    I’m not convinced that end users will be unduly impacted by Uniregistry’s price changes. Speculators, yes, but that’s the risk that speculators take. Want low risk? There are .COMs for that. Stock index funds too.

    The sense of entitlement that some speculators have about their portfolios is childish.

    Not every new gTLD is going to be a home run for whoever speculates on it.

    New TLDs are not dead. New TLDs haven’t even had their coming-out party yet. We have yet to see some of the biggest registries release and market their extensions. Nor have we seen how Donuts and other registries are developing new uses for domain names, uses such as telephony and IoT addresses, and URIs for cybercurrency wallets.

    This isn’t the end of new TLDs. It’s hardly even the beginning.

    • Maestro says

      @A Mitchell
      “We have yet to see some of the biggest registries release and market their extensions. Nor have we seen how Donuts and other registries are developing new uses for domain names, uses such as telephony and IoT addresses, and URIs for cybercurrency wallets.”

      Three years have gone by and we were all awaiting the second coming of the new gtlds and still awaiting the great marketing push but we have to recognize that the party is over. New gtlds levels have already plateaued with some new gtlds having upcoming deletes in the 30 -35% range.

      If the trend was already downwards then the recent revelation by Frank Schilling that new gtld renewal pricing could be raised without upper limit can only assist in the downward spiral.

      Some of these new gtld operators and new gtld investors were pinning their hopes on the fact that one day every appliance from central heating to ovens and fridges would need their own domain name.

      If that is the case and it’s not going to happen soon enough to save some of the failing tlds then most would be more likely to register the domain name harrysfridge26031972.com than a new gtld. The reasons being:

      1) Fridges don’t need an expensive vanity domain name. Whilst preferring a .com, my fridge wouldn’t even mind a .net or .org domain name.
      .Com and the other legacy gTLDs like .net, .org, .info and .biz have pricing caps. They can only increase prices by 10% every year and give 6 months of advance notice, whereas these new gtlds can increase the renewal charges without upper limit. https://onlinedomain.com/2017/03/08/domain-name-news/frank-schilling-just-killed-new-gtld-domain-name-program-warning/
      2) People just feel safer with legacy domain names that have been around for a long time and not some of these new gtlds that could be sold to another operator that might have a different stance on renewal pricing or at worst simply being sunsetted.

  7. James Douglas says

    I’ve sited a couple of these domains in the wild, in actual use, but not enough to take them off the endangered species list. These new prices might send most of them to a rapid extinction?

  8. domain guy says

    validation new tlds are a looser. Next what will happen is a huge drop in renewals and consolidation in the industry. A total waste of time and money. The only winner is ICann who charged 185K for new tlds. The industry can change on a dime when we have .amazon, .ford and other major brands, But genercic tlds are now off the charts.

  9. hentai says

    This is a bad game from Uniregistry. I own 10 .sexy domain, before this I pay $ 133 for all 10. After price increase I’ll pay $ 400.
    What I have to do? Drop, of course.
    Domainers and end users pay for this uniregistry decision.
    Very disappointed.

  10. Chip says

    Interesting development. While this will scare off domain investors, I agree it is an easy burden for an active enterprise. Even $300 doesn’t get you a yellow page listing. This should allow the extensions to find there true “useful” balance and provide insite into long term profitability for the registries. Warning: .com could easily handle a $50 annual price tag and be successful. Think long term my friends.

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