UberSucks.com expired and Uber scooped it up.
It’s been a rough couple of months for ride-hailing company Uber.
First, there was the confused reaction to its messaging after President Trump’s initial immigration order. Then there were questions about its culture and sexual harassment. Later, a video surfaced of CEO Travis Kalanick arguing with a driver. Finally, there was the revelation of Uber’s “Greyball” program for circumventing regulators.
Given all of these issues, the company no doubt is fighting a lot of people that say Uber sucks. So, some good news for the company: as of this week it now owns UberSucks.com.
The domain name has quite a bit of history.
It was registered back in 2010 and displayed a simple web page that merely said: No it Doesn’t 😉
The domain name expired and was registered by someone else in January 2016. That person (who used Whois privacy) created a site for aggrieved Uber drivers:
That person let the domain name expire earlier this year. The domain was registered at BlueHost, which has a partnership for expired domains with GoDaddy.
As best I can tell, Uber’s brand protection domain name registrar MarkMonitor interceded to get the domain name at the end of the expiration cycle. (The domain name’s Whois record currently shows BrandCertified as the registrant. That’s one of MarkMonitor’s companies.)
Oh, and it case you are wondering…Uber also owns Uber.sucks.