Chime.aws is the second website Amazon has launched on its .aws brand domain.
Amazon announced a new video conferencing and work collaboration service today called Amazon Chime. The official website for the service uses the .aws top level domain name: Chime.aws.
.Aws is one of Amazon’s .brand top level domain names and is short for Amazon Web Services.
As part of the launch, the company registered lots of .com domain names that include the new brand for defensive reasons. Oddly, it hasn’t forwarded AmazonChime.com to Chime.aws as of the time of publishing. [Note: They are now forwarding the domain. They are also forwarding ChimeAWS.com, which seems like a smart move.]
This is the second site I’m aware of Amazon hosting on .aws. The other is Quicksight.aws for Amazon’s business intelligence service.
Amazon has activated other .aws sites, but they forward to other pages on Amazon.com. Examples include Podcast.aws and London.aws.
Alan Aurmont says
It’s .aws, not .brand
Andrew Allemann says
The new TLD community is referring to names like this as .brands
Chris La Nauze says
Dear author also update the title, obviously you will need to leave the permalink alone, unless you do a redirect to the fixed permalink. Its confusing to read. And my audience I’ve had to fix all my social links to reflect the correct service TLD