World’s largest domain name registrar claims victory with Super Bowl commercial for new website builder.
GoDaddy says it signed up more new customers yesterday following its Super Bowl ad than it’s ever signed up on a Sunday in its 20-year history.
The company ran a Super Bowl commercial during the first quarter of the game promoting its new GoCentral website builder.
GoCentral is a new website builder that’s designed to be easy-to-use on mobile phones. According to the company, 62% of all GoCentral websites registered yesterday were created in less than an hour.
GoDaddy has previously touted increases in domain registrations and sales from its Super Bowl ads. The way the company is talking about yesterday, my guess is it didn’t hit a Super Bowl Sunday sales record. But a record number of new customers, especially for a website builder, is perhaps a bigger win for two reasons.
First, as GoDaddy grows it becomes harder and harder to grow its big customer base. Second, people who create websites are stickier and spend more than people who merely register a domain name and don’t attach it to a website.
The GoDaddy Super Bowl commercial is below: