Renewal rates, premium sales and more shed light on the .global top level domain name.
The .Global top level domain name just turned 2, and the company has released some interesting data to mark the occasion.
It can be difficult to get good data on new top level domains, especially from companies that are not public.
Perhaps the most intriguing dataset is a list of all of the premium .global domain names that have been sold. It’s only 253 (out of 27,000 registrations), but this stat is interesting in and of itself.
You’ll note that the majority of premium domain names sold post-launch have been sold through the registrar channel (EPP). Some top level domain name companies started by selling the majority of their premium inventory direct or through a marketplace. It has become clear that selling through the registrar channel is the winning strategy.
.Global’s 253 premiums sold so far have been for an average of $2,751, which means they have generated about $700,000. The top domain sales are think.global ($30,000), education.global (30,000), casino.global ($28,000) and business.global ($25,000).
The company says that first-year renewal rates were 68%. It expects second-year renewal rates to be higher.
There are just 1.2 domain names per unique registrant, which implies that .global is reaching end users instead of just domain investors. This is unsurprising given the premium pricepoint for .global. Although some retailers have offered discounts, the list price is about $99.