Company to run ads during pre- and post- debate coverage.
GoDaddy (NYSE: GDDY) didn’t advertise during the Super Bowl this year, but it’s going to spend a lot of money on TV ads coinciding with upcoming U.S. Presidential debates.
The company has a new election-themed commercial that will run before and after the first two presidential debates. (There are no commercials during the debates themselves.)
The commercial will premiere on CNN during pre-debate coverage Monday and also run on CBS and FOX News during post-debate coverage. They will also run to coincide with the second debate.
CBS is charging about $200,000-$225,000 for 30-second spots during its post-debate coverage.
Verisign is co-sponsoring the ads, which offer a $2.99 .com domain name for the first year when purchased for two or more years. The second year is $14.99, so really the offer is $8.99 per year with a two-year registration.
The commercial is embedded below.