Registry already has some notable premium domain name sales.
GMO Registry paid a whopping $41.5 million to acquire rights to the .shop top level domain name.
Hiro Tsukahara, CEO of GMO Registry, told Domain Name Wire in a podcast that will be released Monday that it will take a while to recoup that investment. But the company is confident in the domain’s long-term prospects.
It’s certainly having a good start with some major premium domain sales. Beauty.shop sold for somewhere less than $500,000 and Fan.shop sold for just below $100,000. Each of these domain names has a premium renewal price, too. (GMO is a public company, so Tsukahara couldn’t provide exact selling prices.)
.Shop is in early access and general availability starts on September 26.
On Monday’s podcast, you’ll learn about another big six-figure sale. Tsukahara also discusses how people in Japan surf the internet and how domain names often take a back seat. Subscribe to the podcast now: iTunes | Android
Just marketing before release.
.store is doing badly and shop is not much superior extension from it, so it is quite easy to imagine how they will be doing.
I believe that .shop is a better tld than
.store. .shop is better suited for online shopping than .store. Besides, people shop not store making for a better correlation with what buyers (shoppers) do online.
Maybe I am way off but that’s how I see it.