Have a spare $30,000 lying around? You can step to the front of the line.
The first chance for non-trademark holders to get their hands on .shop domain names begins this Thursday, but it’s going to cost you.
GMO Registry won an auction for rights to run .shop back in January, paying a (then) record $41.5 million.
It hopes to recoup some of that investment during the Early Access landrush period that begins this Thursday.
Rather than a seven-day early access that competing registries have run, .Shop’s period will run nearly a month. There will be seven price drops during the period.
Starting Thursday, you can pick up a .shop domain name at your favorite registrar for about $30,000.
That’s not a typo, and I don’t blame GMO for trying. After all, Hanes bought T-Shirts.store for about $30,000 during the .store landrush.
Prices drop to about $13,000-$15,000 (retail) on September 3, and drop all the way down to about $150 for the last few days of landrush.