Study shows that domains with keywords matching a search query get more clicks.
Verisign has published the results of a study showing that keyword-rich domain names matching a search query are more likely to get clicked in search results.
For example, if someone searches for “How do I create a personal brand online?” the domain PersonalSpaceOnline.com has two matching keywords from the search query.
Verisign looked at the click-through rates of the top 20 search results for 11 million search queries.
Results that didn’t have any matching keywords in the second level domain had a 12.44% click rate. Those with one matching term were clicked 21.79% of the time, and two or more words 25.30%.
As best I can tell, the study didn’t consider the search placement of results.
These results are not surprising. It’s well known that repeating the keywords in a Google Adwords ad increases CTR.