Bill Sweetman analyzes his 500 most recent buy requests.
If you want to understand what type of domain names are in demand, a good person to talk with is someone who buys domains on behalf of clients.
One of these people is Bill Sweetman of Name Ninja.
Last week he posted data on the 500 most recent domain names clients have asked him to acquire. The numbers were pretty telling:
- 84% of requests were for .com domain names
- 9% were ccTLDs (not including domains like .co that have become more like gTLDs)
- 2% were new top level domain names
50% of the requests were for one-word domains.
68% were for what Sweetman calls generic terms, such as Robot.com or RobotParts.com. 15% were for invented words, and 6% were phrases. Acronyms and surnames were 6% and 5% respectively.
Keep in mind that, by the time someone reaches out to a buyer broker like Sweetman, they probably have a decent-sized budget and the domain wasn’t easily available to obtain through a registrar sales system. So this skews the results.
Still, this gives a good idea where the money is.