The calm after the storm for trademark owners.
World Trademark Review published select data from its annual Global Trademark Benchmarking Survey today.
When it comes to new top level domain names, 61% of respondents said their domain enforcement strategy had not changed in the last 12 months in light of the gTLD rollout. This number is substantially higher than in previous years.
Also, on a list of issues and how much of a threat they pose to trademark portfolios, domain name infringement fell five spots from last year.
World Trademark Review writes:
So is this relative calm a sign that the worst fears of counsel did not become a reality, that pre-existing strategies were well-suited to the expanded online space or that enforcement approaches have already been cannily adapted to cater to the new environment? The answer is likely a mix of the three.
Keep in mind that most large companies already changed their strategy before new TLDs launched and in the year thereafter, so it makes sense that strategies aren’t changing much over the past year.