Domain registrar releases more languages and currencies for app, search upgrades for Asia and domain theft protection.
GoDaddy announced a bunch of updates yesterday, several of which I think will be interesting to domain name investors. Mike McLaughlin, SVP of Domains, provided details to Domain Name Wire.
Updated Investor App
The popular Domain Investor bidding app released during NamesCon has gone international.
After adding 10 languages across 22 new countries in v2.0 of the app earlier this quarter, the latest version v2.1.0 additionally supports 15 new languages across 18 new countries. Furthermore, users can now see auction prices in their own currency.
Recent updates from v2.0 included support for Android fingerprint authentication at the time of bid, display of proxy bid on domain detail, and notifications for domains that shoppers are watching and bidding on which are ending soon.
Additional updates in v.2.1.0 include the ability to bid with a swipe from the Watching or Bidding lists, price change arrows so you can see price changes at just a glance, and added details on domain listings including the number of page views and age.
GoDaddy is adjusting its domain name search for new markets it is entering (or trying to grow), particularly Asia.
The company introduced new search algorithms to support its recent launch in Asia, which includes 11 new markets in nine new languages. This includes Chinese language understanding which generates relevant SLD spins for searches in Chinese, and also Pinyin, which is now available on its Chinese site in Singapore, Taiwan and Hong Kong.
Domain Name Hijacking Protection
GoDaddy also announced better protection against domain name theft.
The company isn’t giving away it’s secrets around this but says it has new processes to review transfers before they are executed, including proprietary algorithms to assess the risk of a transfer being fraudulent.
Not to put words into GoDaddy’s mouth here, but perhaps a 3 letter domain being transferred to eName might trigger an alarm.
In my opinion, the best protection against for most users is to enable two-factor authentication. Premier Services clients should also opt-in to the phone verification for transfers.