Companies will collaborate to catch dropping domain names.
Two expired domain name services are teaming up to compete better in the market for pending delete domain names.
NameJet and SnapNames will pool their resources for capturing domain names which go through the complete expiration cycle. Backorders placed on either platform for pending delete names will go into a common backorder pool and will be fulfilled either by NameJet or SnapNames depending on which platform the backorder was placed. Pending delete names that have multiple backorders will be placed in a common private auction accessible to bidders from both platforms to participate in the live auction. Minimum bid increments and proxy bidding rules for NameJet will be modified to match those of SnapNames.
This explains NameJet’s recent price change for pending delete.
NameJet and SnapNames face increasing competitive pressure for pending delete domain names from the likes of DropCatch.com and Pheenix. Pooling resources will help the companies grab more of these domains when they drop and generate more revenue for each domain.
It also means one less task for domain investors. They can backorder at either NameJet or SnapNames instead of both.
SnapNames is owned by Web.com, and NameJet is a 50/50 partnership between Web.com and Rightside.
The deal will not affect “direct transfer” domains that don’t go through the entire deletion cycle.