Applications describe system for recommending different domain names for a website, and making it easy to transition.
The U.S. Patent and Trademark Office has published two interesting patent applications from GoDaddy related to search engine optimization and localization.
Applications number 14/453415 and 14/453418 (pdf) are for “Optimized domain names and websites based on incoming traffic” and “Search engine optimization of domain names and websites”.
Both describe essentially the same thing: ways to create new SEO-optimized domain names and sites based on certain elements of the existing domain name, website content and traffic.
Here’s the abstract for 14/453418:
The present invention may create a search engine optimized domain name and update a website based on the current domain name, website, forwarding URLs and/or the locations of incoming traffic to the website. The present invention may create a new domain name and a new website based on an initial domain name and an initial website and allow a user to register the new domain name and host the new website with a single purchase. The present invention may also create a new domain name and/or update the language of a website based on the location of incoming traffic to the website. The present invention may also map an IP address/name server to a category of a website and then map the category to one or more top-level domains used in suggested domain names. The present invention may also tokenize a forwarding URL and spin the tokens into additional tokens that may be used to create domain names for registration.
For example, if a website gets the majority of its traffic from New York City, it could add NYC or NewYork to the second level domain name (or even change the top level domain name).
It could also suggest that a site with a blog section create SLD.blog, and easily transfer the content from the original site to the new one.
The listed inventors are Nitin Gupta (former Director of Product Management – Domains and now at GoFundMe), Raj Nijjer (former Sr. Director of Product Management and now at Yext) and Tapan Kamdar (current Sr. Director of Product Management at GoDaddy).