Agreement says Donuts will investigate piracy claims as a last resort.
New top level domain name company Donuts has inked a deal with Motion Picture Association of America (MPAA) in which Donuts will investigate cases of large-scale piracy on the domain names it operates.
The deal isn’t a rapid takedown sort of agreement. It only says that the MPAA will be a “Trusted Notifier” of movie piracy sites. If the MPAA gets no resolution from working with a domain name registrar and hosting company to take down a piracy site, Donuts will agree to investigate. It won’t shut a site down right away. Instead, it will seek more evidence. Then, Donuts has the option of suspending the domain name.
I’m not surprised Donuts entered into a friendly deal with the MPAA. Donuts operates the .movie domain name, and has worked with studios to get them to use .movie domain names instead of .com. Signing an anti-piracy deal with the MPAA will make these studios happy.
Donuts operates nearly 200 top level domain names. In addition to .movie, it also runs .theater (not to be confused with .theatre, which is operated by XYZ).