Matching domain name is about to drop.
It looks like Taco Bell’s Super Bowl 50 ad this evening will unveil the Quesalupa.
As the name implies, it’s a chalupa filled with cheesy goodness (and probably a bit of heartburn).
I assumed Taco Bell would snap up the Quesalupa.com domain name ahead of running its 2016 Super Bowl commercial. Although Taco Bell doesn’t own the domain name, someone is about to snap it up.
Quesalupa.com is currently in pending delete status. Someone at Yum! Brands might want to go place backorders at all of the dropcatching services. While they’re at it, they can register Quesolupa.com as well.
Yup. @tacobell 's Quesalupa is a game changer. @nick_scarpino and I unboxed it. Video tmw. Prepare your bodies. pic.twitter.com/t5Bao36Idq
— Tim Gettys (@TimGettys) February 7, 2016
Joseph Peterson says
Ignoring domains is a great way to turn tiny expenses into big bills. Bravo!
thelegendaryjp says
Honestly anyone who would be a regular of taco bell is likely unable to even spell that. Domain ownership in terms of protection, sure…revenue, not so much.
One of those times it would be nice but not needed. Most food products these fast food joints hawk are like that When’s the last time you typed in a fast food menu item from taco bell?
Joseph Peterson says
@thelegendaryjp,
I agree that brands don’t necessarily need domains to match each and every item in their product line. But …
1. When the domain is cheap relative to the marketing budget dedicated the item, why not add it to the tool kit? Taco Bell has thrown a LOT of money at this “Quesalupa” merely for the privilege of saying its name during the Super Bowl. Relative to that enormous expense, securing the domain would be a negligible cost.
2. Companies often go after domains whether they need them or not, either because they want to reserve them as an option for future marketing or due to brand protection concerns. Better buy it early for practically nothing than pay more later – through a UDRP, through a buyer’s broker, or through some large corporate domain management firm.
3. Companies behave inconsistently with their IP strategy. If it’s worth protecting “Quesalupa” with a trademark, then it’s probably worth spending less than the cost of a trademark on a domain registration.
Jagan.com says
Buyer beware, Quesalupa is a trademarked named at uspto since 2014. both Quesalupa.net and .org are available for hand registration, but I would stay away from trademarks.
Acro says
Actually, the trademark is pending, as it was filed with an intent to use clause which was extended in December. Yum Brands has 6 more months to demonstrate use in commerce of the mark, in which case they will, via the Super Bowl ad. 😀
Andrew Allemann says
I think everyone is right 🙂
1. Taco Bell doesn’t need it as a destination
2. Taco Bell should get it for protection (especially compared to the investment)
3. It’s probably not worth it for a cybersquatter to register either of these
Jake says
So I am the new owner of quesalupa.com. Now what do I do?