Uniregistry team explains how the new Market system will work.
This morning at NamesCon in Las Vegas, Uniregistry unveiled more details about its new marketplace that will be integrated with the Uniregistry registrar.
John Smrekar, VP of Product of Uniregistry, explained that there are some issues with the existing Domain Name Sales (DNS) platform that will eventually be fully replaced by the Market. It was essentially built to manage Frank Schilling’s portfolio and was then adjusted to work for clients.
Some of the issues with DNS include poor workflow, a buyer’s experience that is just email, and a manual process for completing a deal after a price is agreed.
The Domain Name Sales platform will remain live and working for the foreseeable future as people transition to the new Market. When you transition, all of your existing data and sales-in-process will be transferred to Market.
The goal will also be to make Uniregistry Market a place where people come to look for domains to buy, rather than just finding a domain for sale through the parked lander.
VP of Sales Jeff Gabriel then explained the new buyer experience.
After submitting the initial lead form, buyers will now be sent to a page to register for Uniregistry account. If they don’t complete the registration process you will still get the lead.
Sellers now have an inbox similar to an email client like Gmail (picture 1):
The interface for sellers is improved, with all data on the domain visible on a negotiation dashboard.
You can still self-broker domains if you want.
Darren Cornwell, head of product development discussed more details.
There will be instant transfer of domain names with 34 partners. This is handled through Secure Simultaneous Exchange (SSE).
There will also be a seamless checkout process.
In Q2, payment plans will be offered and handled through the system.
Market will be integrated into the Uniregistry App in Q2.
Beta users can start using the system later this month.