As company continues to evolve, it files trademarks for likely new slogan.
Neustar has been shifting its revenue base from a telecom contract to marketing, domain names and more. Based on recent trademark filings, it appears the company will adopt the slogan “Linking What Matters” going forward.
The company filed six intent-to-use trademark applications for “Linking What Matters”, and the goods and services descriptions cover basically everything the company offers.
That includes, of course, managing top level domain names.
Neustar filed the applications last week. You can view them online at Trademark247.