Berkens sells majority of domain names to GoDaddy.
GoDaddy has acquired the majority of Michael Berkens’ domain name portfolio; the company announced today.
Berkens writes the blog TheDomains.com and his portfolio was under the company Worldwide Media.
GoDaddy acquired the vast majority of Berkens’ domain names, about 70,000 names in total.
“GoDaddy is focused on making sure our customers get the perfect online name for their business or passion, so we’re always looking at ways to improve what domain names our customers can register,” said GoDaddy Senior Vice President and General Manager Mike McLaughlin. “Our plan is to make these names accessible to small businesses. Worldwide Media, Inc.’s founder Michael Berkens has assembled an incredible portfolio of names and has been such an integral part of the domain name aftermarket for so many years.”
The deal comes after GoDaddy acquired Marchex’s domain name portfolio earlier this year.
When GoDaddy acquired the Marchex portfolio, GoDaddy SVP and GM of Domains Mike McLaughlin told Domain Name Wire that the company wasn’t going to become a domain name investor, buying domain names one-off. However, he said the company would look at portfolios similar to that of Marchex.
In a key way, Berkens’ portfolio is a lot like the one Marchex sold to GoDaddy.
Berkens was known for holding out for top dollar for his domain names. Most were not priced, either.
That was also the case for Marchex’s portfolio, and GoDaddy was able to quickly sell many of the domain names by reducing prices and listing then with fixed prices on its Afternic network.
The Worldwide Media portfolio acquisition suggests that GoDaddy is very happy with the results of its Marchex domain portfolio so far.
GoDaddy did not acquire Berkens’ adult domain names, nor most of his names under new top level domain names.