.Club is setting a new standard for two letter domain name values in new TLDs.
.Club’s two letter domain name auctions are off to a good start, with all 15 of the domain names that have closed so far reaching their reserves.
The 15 domain names each had reserves of at least $5,000. Two of the five domain names ending tonight have also met their $5,000 reserves.
These are impressive prices for two letter domains in new extensions. There’s a huge supply of two letter domain names available now, and hitting $5,000+ price tags shows that .Club commands a premium.
One of the smarter things .Club did with the auction is put it on a Chinese platform, EachNIC, to reach the short domain-hungry Chinese audience. (The auction is also in English.)
.Club is also auctioning the single letter domain C.Club. Bidding has reached $17,000, but the reserve is $50,000.