Domain name registrations point to name for new hotel brand.
It seems that Hilton’s next hotel brand will be called True or Tru.
The company just registered a number of domain names for this new brand yesterday:
The hotelier recently launched the Canopy brand aimed at millennials. Hilton has also discussed a new low-to-mid-tier brand to fill a void in the company’s brands.
Once again, domain name registrations point us to company plans before they are announced.