Company takes over struggling top level domain name.
Top level domain name registry Uniregistry has taken over ownership and management of the .HIV top level domain name.
.HIV launched as a “social cause” TLD about a year ago. It came with a high registration price of about $200, but the registry promised to donate money to HIV/AIDS charities with each visit to a .hiv site.
The idea didn’t take off, with only about 500 registrations in the zone file to date.
So earlier this year the .hiv backers put the domain name up for sale. There were no takers at an auction.
That’s not surprising given that the contract with ICANN for .hiv doesn’t allow the TLD owner to make a profit on it.
Uniregistry might be taking over the domain name for publicity, or it plans to find a way to amend the contract.
Of course, it could also just really want to help in the fight against HIV.