“Github for business people” bought a new domain name to make it easier for people to discover its service.
This is the second in a new Domain Name Wire series covering end users that buy domain names.
Nick Candito is founder of Progressly, a company on a mission to improve business processes. The company started with the domain name Progress.ly, a popular domain name extension for startups. It’s actually Libya’s country code domain name.
This past week, the company paid $8,750 to secure Progressly.com. I asked Candito about his company and why he bought the domain name.
DNW: Tell us a bit about Progressly.
Progressly is the first platform for sharing, discovering, and adopting proven processes for your business. We are on a mission to empower humankind to innovate faster, perform better, and solve bigger problems than ever before. Similar to the way GitHub and the open source movement have driven technical progress, our visual, integrated library of business playbooks allows people to find on-demand solutions for better results.
DNW: Why did you originally go with the domain name Progress.ly?
Our business is all about making progress. “Progress.ly” was available and spoke directly to the problem we solve for our customers.
DNW: You recently bought Progressly.com to go along with this. Why did you decide you needed the .com domain an addition to the .ly domain? Have you run into any problems with using Progress.ly?
Everything for us is customer-focused. We’re making it easier than ever to find solutions to business problems, but to do that, people need to find us first. A “.com” domain is still the most common way to navigate to a website, and we want to ensure that the people we help are finding our solution. That’s what it’s all about.
DNW: Do you plan to forward Progressly.com to Progress.ly or the other way around?
We will forward to progressly.com
DNW: How did you feel about the process of purchasing a domain name from another person? Was it a easy or difficult?
Purchasing a domain from another owner felt like a necessary evil. As a company that is incorporated under this name, the focus of domain ownership should be on enabling those building meaningful products to be discovered—not a real estate approach by those that own multiple domains.