Controversial new top level domain name registry wants to trademark “.sucks”.
Vox Populi, the domain name registry for .Sucks, has applied for the trademark “.Sucks” with the U.S. Patent and Trademark office.
The goods and services for the mark are “Domain name registration services; registration of domain names for identification of users on a global computer network.”
The USPTO does not grant trademarks for top level domain names, so I’m not sure what Vox Populi hopes to accomplish with this application.
Vox Populi also recently applied for a trademark for “How Do You Really Feel?”
Scripps Networks Interactive, through its top level domain name company Lifestyle Domain Holdings, recently applied for three trademarks related to its new top level domains: Living, Lifesytle and Vana.