Other registries and registrars should take a look at this promotion.
Name.com is running a well-designed marketing contest for free .News domain names. Competitors should take note.
The domain name registrar is giving away 100 free non-premium .news domain names when the top level domain releases to the public next month. In order to get one of the free domains, people have to go to a webpage and enter their email address.
They’ll then be given a place in line, and the top 100 people in line on July 15 get a free domain.
A smart aspect of the promotion is that people that signed up after the first 100 can move up in line by referring friends with a unique code. (I signed up early and am #10, so I’m not too worried about slipping out of the top 100.)
So far about 400 people are in line.
I think this is a smart promo for Name.com and its parent company Rightside, which is launching the .news top level domain name:
1. It has a viral aspect of referring friends to move up in the queue. That’s a great way to reach people outside of Name.com’s existing social presence.
2. It gives Name.com leads for .News domains and its other services. Think about it: they already have email addresses for 400 people interested in .news domain names.
3. It doesn’t really cost anything since the registry and registrar are owned by the same company.