Patent says it’s hard to find available domains, marketing says most domain lookups are successful.
When do your company’s intellectual property efforts contradict your marketing efforts?
The U.S. Patent and Trademark Office just issued patent number 9,065,794 (pdf) to Verisign for “Systems and methods for providing domain name suggestions”. The patent describes ways of finding domain names based on user preferences and external data sources.
I’m struck by a statement in the patent:
A distinctive, easy-to-remember domain name is an important part of a web presence for individuals and businesses. Unfortunately, there are currently a limited number of domain names, and many desirable domain names in the most popular TLDs (e.g., .com) have already been taken. Thus, it is difficult to identify desirable domain names that are available (unregistered), otherwise known as non-existent domains (NXDomains).
It is difficult to identify desirable domain names that are available…