Joseph Peterson provides and in-depth review of the past week in the expired domain name market.
And now for something completely different … Instead of a Chinese domain like the $62k giant that towered over the previous week’s expired auctions – evidence of what’s newest and most energetic in today’s domain market – this week NameJet presents us with something old fashioned. Insurance1.com was the top result, weighing in at a lighter $5.2k.
Many years ago, registrants were prone to add the numeral “1” after their favored keyword so as to secure a short memorable .COM. By now that convention seems somewhat passé; and, as it has died out, we’ve seen such domains pass through the expired charts in a decelerating funeral procession. But aged domains with back links, especially those related to lucrative industries like insurance, retain some value. Sure enough, Insurance1.com was up and running from 1996 all the way to 2014. 18 years. Many domainers are now younger than that website.
Regarding Hushe.com ($4.2k), my first assumption was Chinese pinyin. After all, it’s a rare week when China doesn’t place in the top 2 or 3 spots. However, Hushe could as easily be Urdu for Pakistan’s mountainous North. Indeed, a travel agency bears that name in .PK; and, having discovered photos of the region today, I fully intend to hike it as soon as I can ditch this whole internet thing.
After AllergySolutions.com ($2.8k) had run the gauntlet of 45 NameJet bidders (4 of whom surpassed $2k), I was surprised to find no registrant in the Whois database for the corresponding nTLD, .SOLUTIONS. Cost would frequently be an issue, but not in this case. There were obstacles, however. Most registrars reported the domain as unavailable, and even those that congratulated me on finding it presented insurmountable glitches at checkout. It wasn’t until the 6th registrar I tried that I was finally able to register allergy.solutions for 1% the cost of the .COM. With variable pricing, registrar-registry coordination remains problematic even more than a year into the nTLD rollout.
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LLLL.com’s are certainly doing well. I count 7 between $1k and $2.9k with another 8 ranging from $428 to $812. You’ll also see a trio of LLLL.org’s selling at $250 ± $10. The lone 3-letter .NET, JJT.net, fetched $1.2k. Among numerics, a pair of NNNNN.com’s rose to $1.5k / $1.8k; but the stragglers are found next at $450 and then $211. Meanwhile, 6-digit numerics containing “888” achieved $1k and $910, and another “555” NNNNNN.com rose to $409. That said, a third “888” domain trailed far behind at just $69.
Stockton.net may refer to long-time Utah Jazz basketball star John Stockton, who (like Karl Malone, the burly hall-of-famer he’ll forever be paired with) has lent his name to an auto dealership. At least, that’s association 1 for me as a Utahn. You may be familiar with Perlite.net ($360) – a substance not a brand – if you’ve ever done any home construction. Tortoreto.com ($444) is an Italian coastal town. Bringo.com ($550) overlaps with BringGo.com, a Korean-made car navigation app; whereas EmprendeGo.com (meaning “Be an entrepreneur! Go!”) gave out cash awards to Spanish startups.
Indicar.com ($510) is the Spanish verb to show or to indicate; but, as it also means to prescribe medicine, the domain is well suited to pharmaceuticals. The first word in SabahUSA.com ($165) is Arabic for “morning” (so perhaps a morning chat show?). It’s also half the customary daytime greeting: “sabaH al-kheir”.
Spize.com ($760) could be a misspelling of English “spice” … or of German “spitze” (super!) … or it might be this Singaporean company. UniversiadeIzmir.org ($95) would be a university in the Turkish city known to antiquity as Smyrna, where myrrh came from (for you Christmas trivia buffs). There’s a street in Honolulu bearing the name OhiaHia.com ($80); so Hawaiian associations seem likely. Everybody who sees iMacs.com ($129) will think of Apple first – arguably IMAX theaters second.
Aerovision.com ($3.9k) can suitably rebrand a number of existing websites: (1) Aerovi.com; (2) UKAerovision.com; (3) AerovisionCanada.com; (4) Aerovision-SA.com; (5) Aero-Vision.com.ar; (6) AAI.com.tw; not to mention various Aerovisions built on (7) .TV, (8) NL, (9) .FR, (10) .IT, (11) .CZ, (12) .CO.UK, (13) .COM.CO, etc. Someone in that group of companies ought to buy or has bought the domain already.
Hakia.com ($2.6k) was a semantic search engine. And we all know which company says it does but doesn’t DoNoEvil.org ($69), don’t we. The week’s list is strewn with plenty of strong brand names like RevvedUp.com ($1.6k) and bargain buys like ChainlessBike.com ($69). My favorite might be Zapture.com ($319), which captures the rapture in a zap of electricity. CierraTec.com ($100) is my least favorite, since it fails the radio test in 2 separate ways. After the Syrian Electronic Army hacked the U.S. Army’s website at Army.mil last week, seeing the sale of NavyMil.org this week renews my concern about phishing military sites.
If you miss your malware, VirusRecovery.com ($79) might help you get reacquainted and recapture the magic. Also, following the example of Bob1.com ($89), I humbly submit that all the Bobs of the world should now take a number. That or we can rank each Bob by vote.