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Flippa acquires Domain Holdings

Flippa bulks up sales engine with Domain Holdings.

Domain HoldingsWebsite and domain name marketplace Flippa has acquired domain name brokerage Domain Holdings for an unspecified price. The combined companies expect to generate $70 million in revenue over the next 12 months.

Flippa, originally created to sell existing websites, has expanded its domain name sales business in recent years. It also started hiring brokers to help move domain names, a role that Domain Holdings will now fill.

Domain Holdings, founded in 2010, brokered more than $30 million in domain name sales last year. The company has had lots of turnover on its sales team, especially in the past couple months. It’s not clear if the recent exodus had anything to do with the imminent acquisition.

While Domain Holdings will remain a separate company, it will assist Flippa with outbound sales.

More information about the acquisition is on Flippa’s blog and DNJournal.

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Reader Interactions


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  1. Mo says

    This is bad news… If John is leaving then it means that they dont see any more upside to this business..

  2. Robbie says

    They lost a whole slew of brokers, what might be more important is if their is any domain inventory, otherwise flippa already had a team of brokers, revolving door pretty much.

  3. Joseph Peterson says

    Last December before Flippa had any brokers, I predicted that the top end of their market place would evolve into a bundle of featured brokerage channels, floating on top of smaller individual owner-sellers.

    But I never dreamed they’d merge with Domain Holdings. Quite significant. Poor Sedo!

  4. John Ferber says

    Hi Guys, this is great news for Domain Holdings Brokerage and for Flippa, the ability for the DH team to leverage the incredible technology platform, marketplace and hundreds of thousands of customers that Flippa has to expand the reach of their inventory, be able to service more clients more efficiently, etc and much more is what attracted both companies to do the deal. I remain involved in the company and look forward to advising the team. We are very proud of what we have built and confident in what the future holds. With respect to the handful of departures earlier this year, we never missed a beat and in fact had our strongest month of the year in Apri…
    Sincerely, John Ferber

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