Flippa bulks up sales engine with Domain Holdings.
Website and domain name marketplace Flippa has acquired domain name brokerage Domain Holdings for an unspecified price. The combined companies expect to generate $70 million in revenue over the next 12 months.
Flippa, originally created to sell existing websites, has expanded its domain name sales business in recent years. It also started hiring brokers to help move domain names, a role that Domain Holdings will now fill.
Domain Holdings, founded in 2010, brokered more than $30 million in domain name sales last year. The company has had lots of turnover on its sales team, especially in the past couple months. It’s not clear if the recent exodus had anything to do with the imminent acquisition.
While Domain Holdings will remain a separate company, it will assist Flippa with outbound sales.