Joseph Peterson reviews the past week of expired domain name sales at NameJet.
The usual suspects are at it again – China and the USA. During the past week, NameJet saw a $13.9k auction finish for Wangan.com, which formerly belonged to a Chinese manufacturer of electrical fire places that managed $9 million in assets, a 646,000 square-foot factory, and 380 employees. Said the company: “We are powerful in manufacturing and researching”. Aye, but less so in paying $10 renewal fees. Although the buyer is Chinese, other bidders might have favored a Japanese meaning. For Wangan is also a Tokyo road infamous enough for street racing that it apparently features in video games.
The next 5 expired domain sales, however, are all English. First a demonym for the residents of Florida, Floridian.com, claimed $10.9k. Curiously, there’s a lingering $10,000 “buy now” price for that domain at Afternic. So the past owner got precisely what he asked for … albeit belatedly. It’s an unfortunate consequence of poor market circulation that domains are often worth more dead than alive.
Gadzooks.com ($6.7k) is an exclamation of surprise – these days enjoyed for its quaintness. Really the sort of thing we’d expect Batman to hear from Robin. A fun brand name … now that nobody remembers its origin as “God’s Hooks” (i.e. crucifixion nails). On the other hand, many of us do remember from school that The Scarlet Letter is a Nathaniel Hawthorne novel about shame and adultery in 17th-century Puritan Boston. So I wonder what sort of project wants to be branded with ScarletLetters.com ($805).
GreenInvestments.com ($9.1k) was bound to get attention from investors, and it did. TrainingOnline.com ($3.6k) has obvious development potential. As a surname, Markman.com ($2.2k) would fit perfectly this partnership of brothers. Alpern.com ($888) is another last name. CCBA.com might have been an English acronym for business analyst certification, but instead the domain has gone (surprise, surprise) to China.
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We have a few topical clumps. All terrain vehicles: UsedATVs.com ($898) + ATVTrailers.com ($1.3k). (Anybody who sells ATVs ought to be overjoyed to buy such domains at those prices.) Home maintenance: RoofCare.com ($2.6k) + CentralPlumbing.com ($1.1k) + CustomContractors.com ($860). Payday Loans: QuickPayday.com ($922) + QuickApproval.com ($898) + PaydayLoanOnline.com ($415). Planners: SitePlanner.com ($2.1k) + SchoolPlanner.com ($726).
.NET and .ORG didn’t rise above mid $xxx. My favorite among them was Discoveries.org ($565), but Nervous.net ($409) has its applications in therapy for nervous disorders. Plus there’s performance coaching from athletics to public speaking. It’s also interesting to see a relatively high wholesale price on a 2-word .NET like EnergyDrink.net ($315).
FremontSeattle.com ($405) is a neighborhood known for its farmer’s market and bridge-dwelling trolls. Several strong brandables are tucked away in the chart – among them, BestPath.com ($580), NetActive.com ($675), MomAndMe.com ($900). ConArt.com ($300) ought to be the title of a reality TV show about con artists. PenPower.com ($665) may be mightier than the sword, yet it has also generated many an effete TwitBook.com ($69).
Some purchases look like great bang per buck. Casino goers are all looking for their elusive VegasWin.com ($79). Motorcycles in Hollywood sell far in excess of the $69 paid for HollywoodMotorcycles.com, and “Hollywood” might show up as a brand name in any city on the planet. AngelStartups.com went surprisingly cheap for such a popular topic. At $212, FlightCoupons.com might be slightly more expensive – but only slightly. Airlines are a massive industry very focused on competitive pricing and discount rewards; so coupons seem like a natural fit.
Last but not least is the Arabic transliteration of a Japanese game you might have played: سودوکو.com = Sudoku.