Auction group hopes to sell .Promo and other TLDs at June auction.
Innovative Auctions Ltd. is holding another auction to “resell” already-contracted top level domain names.
The next auction will take place June 4 and will feature .Promo. Play.PROMO Oy has entered into a contract with ICANN for the top level domain name but has not yet launched the domain name. .Promo was an uncontested application.
Innovative Auctions previously auctioned .reise as a resale domain. That domain name had already launched, and registry Donuts acquired the domain name in the auction.
Innovative Auctions hopes to line up more domain names for the June auction.
Sam says
So, let me get this straight: a company applied for the TLD just to sell it off?
Or did they apply for it and then run out of money/hope ?
Andrew Allemann says
I doubt they applied just to sell it off. They might have decided that’s the best course forward.
Sam says
Ah, they lost hope 😉
Sheel Mohnot says
As Andrew mentions, they didn’t apply for it to sell it off, but decided that it probably isn’t worth their while to be a single-string TLD owner. I think we’ll increasingly see this trend – there are scale benefits to owning multiple TLD’s.