Two two-way races for new top level domain names have been settled.
Two top level domain name contention sets were settled in auctions yesterday.
Golf company Ping (Karsten) won .Ping for $1,501,000. It was in contention with Radix. Thus, .Ping will become a .brand instead of a generic domain name.
InternetX won the auction for .Srl at only $400,000, beating Google. Srl is a corporate identifier similar to LLC for Limited Liability Company.
InternetX already runs .LTDA, a similar corporate identifier short for “Sociedade limitada” that is commonly used in Brazil. .LTDA launched in December and has about 150 registrations.
$400,000 is the lowest amount paid so far for a top level domain name at an ICANN “Auction of Last Resort”.
Nick Torque says
What a crappy extension! Just being honest.
DNSal.es says
There is always some room for imagination. Quick.Ping is actually a nice and jingly name 😉
Sam says
.srl’s low price was surprising given past auctions, until you mentioned .ltda’s 150 registrations. It’s not looking good for the future .gbmh, .llc, .llp, or .inc…
Ray Kirchner says
Hopefully Ping moves quickly and starts using .ping. It’ll be awesome to hear chatter about the new Gs in the club house or on the green.