How a category-defining domain name creates instant credibility.
Domain name investors know that great domain names offer a number of benefits to the companies that use them. In this episode, Wearables.com co-founder Luis Rincon gives concrete examples of how using a category-defining domain name has helped his company get instant credibility plus search and branding benefits in the fast-growing field of wearable technology.
Also: Google spends $25M on .app, new TLD innovation?, and Google sets deadline for going mobile.
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Podcast: Play in new window | Download (Duration: 31:21 — 28.8MB) | Embed
(Note: I recorded this week’s guest segment in a conference room. Sorry for the echo.)
Steven Sikes says
Excellent podcast. Quite impressed with the site and info conveyed by Mr. Rincon. I’ve been building products in the wearables space since 2009, and now building/launching apps/APIs in the wearables & fitness space. I almost purchased the domain wearables.com (I did purchase some others), but I’m glad I didn’t, as Luis and his co-founders have done a super job building out the site with excellent and compelling content.
Excellent interview. Thanks. Wonder how much they paid for the domain name.
Great podcast Andrew,
I wish I would have thought of incorporating my primary key phrase into my domain, however my domain is 15 years old … no one was thinking about including keywords into domain names for SEO purposes at that time. Several of my competitors (much younger domains) incorporated the top key phrases in my business into their domain name and they seem to stay steady on Google’s top organic ten.
Thanks again for sharing your informative podcast.