How a category-defining domain name creates instant credibility.
Domain name investors know that great domain names offer a number of benefits to the companies that use them. In this episode, Wearables.com co-founder Luis Rincon gives concrete examples of how using a category-defining domain name has helped his company get instant credibility plus search and branding benefits in the fast-growing field of wearable technology.
Also: Google spends $25M on .app, new TLD innovation?, and Google sets deadline for going mobile.
(Note: I recorded this week’s guest segment in a conference room. Sorry for the echo.)