Both terms are popular in existing domain name registrations.
Google bought rights to the .App top level domain name last week for a whopping $25 million. Also last month, .Blog sold for an unknown number that was certainly 8 figures.
App and Blog are certainly very popular terms, and they’re frequently found in newly-registered .com domain names.
In fact, over the past six months, 328,271 .com domain names have been registered that include “app” in them, according to Verisign’s DomainView. 139,532 .com domains including “blog” have been registered.
If you look under the hood, you’ll see that the numbers are actually quite a bit closer than they first appear. Many of the domains with “app” in them are part of other words, such as apple, happy and application. There’s no easy way to exclude these.
The chart above shows the registration volume as captured by DomainView. (DomainView doesn’t appear to capture the full last month on graphs.)
After .blog sold, I read a lot of people claiming that the domain name doesn’t make sense. Isn’t the term blog an old term?
Not according to the 5,000+ .com’s registered with “blog” in them over the past seven days. Examples include: InspectorTalkBlog.com, ArabBlogger.com and DirectMailBlog.com.
Of course, new TLDs don’t capture 100% of the market for particular terms. People still tend to look for available .com’s first and new TLDs second.
One year in, .Bike has about 14,000 registrations; 50,000 .com’s with “bike” in them have been registered over the past year. .Plumbing has just over 5,000 registrations; 25,000 .com’s with “plumbing” in them have been registered over the past year.
Many of the new TLD registrations were in addition to an existing .com domain, not in place of them. With .App and .Blog, though, I think these new TLDs can grow the overall market. That’s especially the case with Google being behind .app.
Raymond Hackney says
One problem with that data which I found out Andrew is it includes renewals. When I had first started using the tool, I thought it was only new registrations. I wish Verisign would change that.
Andrew Allemann says
Interesting. Straight up renewals or just if if deletes and someone else picks it up?
JIm says
Exactly Raymond, these dot com registrations are just “repeats”…
Raymond Hackney says
Some are fresh but yeah,a lot of them are renewals and they should denote it in some way F for Fresh R for renewal.
.Blog will get a lot more regs than .APP which looks like it is going to be very restrictive, monitored, audits and Google may be the only registrar offering.
Charleston Road Registry believes that the .app gTLD will best add value to the gTLD space by limiting registration to only application developers. Charleston Road Registry plans to require registrars to confirm that a domain applicant is an application developer via an established process. If the domain applicant passes the eligibility verification process, only then will the applicant be eligible to apply for a second-level domain in the .app gTLD. To preserve the integrity of the gTLD, Charleston Road Registry reserves the right to adopt certain monitoring measures, including periodic audits. Charleston Road Registry also reserves the right to adopt enforcement measures, including a request that registrars facilitate a user reporting method to log complaints and⁄or potential instances of misuse within the gTLD. If a registrant is found to be in violation of the terms of the registry-registrar agreement or the registrar-registrant agreement, Charleston Road Registry may request that the appropriate registrar enforce such agreements through penalties, including but not limited to suspension of the domain name.
To the point I made about extra work for the registrar, it looks like Google plans on being the only registrar:
Charleston Road Registry will strive to ensure the appropriate level of privacy and security will be met for its users. Although Google will be the only registrant (and is intended to serve as the only registrar for the gTLD as well), Charleston Road Registry and its provider of registry services, Google, have imposed measures to achieve this protection for their users; additional specifics regarding the practices for the registry include but are not limited to the following:
Mason Cole says
Andrew, thanks for the comparisons with .BIKE and .PLUMBING.
You note:
“One year in, .Bike has about 14,000 registrations; 50,000 .com’s with “bike” in them have been registered over the past year. .Plumbing has just over 5,000 registrations; 25,000 .com’s with “plumbing” in them have been registered over the past year. ”
That’s 28% and 20% respectively, on a unit basis, which is fairly strong considering the low general awareness of new gTLDs in the first year of the program. But on a value basis, the fact that .BIKE and .PLUMBING names retail for at least 3x the price of .COM means both names yield 100% of the value of .COM names containing each.
And that is without taking into account the aggressive discounting of .COM names over the first year of the new gTLD program, which would make the price difference at least 10x, increasing the value difference even further.
bookmyidentity says
Interesting post to read! Yes, an .APP &a .BLOG are both famous in currently existing domain name registrations!