Why would you put your company at such a marketing disadvantage?
I’ve written about plenty of poor domain name choices, and I have a new candidate to throw into the mix:
Sqeeqee.com
Sqeeqee.com is some sort of social networking platform, and it proudly just launched a cloud file hosting service called SqeeBox.
How do you think you pronounce these brands?
Skee-key? Skwey-key? Squeak-Key?
It’s tough to say. On the one hand, the logo has keyholes, so I think something with “key” in it. But then their marketing information suggests the latter:
“Almost as fast as you can say “Squeaky”, you can use “Sqeeqee’s innovation social commerce platform to handle all of your social networking…”
(Update: it turns out it is supposed to be pronounced “squeaky”.
Look, I’m a big fan of using a .com domain name for your business. But if your choice is Sqeeqee.com or Squeaky.social, I’d go with the .social. (Actually, I think they’re both horrible, difficult to spell names and I’d just pick another brand name.)
It seems it’s skee-kee. While I agree on the visual to audio obstacles presented by this brand, these days apps rely primarily on the viral aspect of their interconnections, and less on the stickiness of their name.
Then again, it’s an example of how one cannot register good .com domains anymore 😉
Even if you have an app, you need one people can spell and pronounce.
Millenials are, well, different. Spelling is not important. Sharing of info gets texted, not shared via a phonecall. Damn, I feel old now. 😛
Change the tittle. NO Worst, but CREATIVE!
That is because she is a self-made millionaire at age 27.. See here http://www.huffingtonpost.com/laura-dunn/women-in-business-qa-jenny-q-ta_b_6683218.html?utm_hp_ref=business
Just because you’ve had business success doesn’t mean you didn’t pick a bad name for your company.
I think these are worse names and look at where they’re at. We shouldn’t judge a book by it’s cover, in this case — a name. http://www.businessinsider.com/funniest-company-names-2012-6#pedo-diapers-10
Not that they are any better but these (& likely a few others) should be registered and redirected to their main site:
skikee.com
skekee.com
skeekey.com
“On the one hand, the logo has keyholes…”
Is this a social network for people who spy on others?
I just read their blog post about it https://sqeeqee.com/blog/post/50459db4eefc6f8e2f000000
Oh, dear…did you read their explanation for the name? So sad.
“This would not be a complete explanation of our logo if we didn’t further explain about the Sqeeqee name itself. We all know now that Sqeeqee is pronounced like the word “Squeaky.” When dealing with keys and locks, it would only make sense that they do “squeak” from time to time. We just spelled it differently. We believe S-Q-E-E-Q-E-E is more eye catching and unique.”
It’s a personal opinion. Just like Ivan, I find it quite creative and eye-catching!
There’s “creative” and “eye-catching”, and then there’s shooting yourself in the foot by making it more difficult to market yourself.
I think Sqeegee.com would also be a common misread.
Yes, ChuckW, I agree and mis-read this article title several times. I thought it was Squeegee as well…
Domainers think too much 😀 End-users, all they care is the end medium. You could call the app PoopSki, and it would get millions of downloads.
Acro, my impression from looking at the site is that this isn’t an app-first play. It’s a desktop experience with a companion app.
I simply commented on how apps are shared. They don’t have to pass the radio test necessarily. Texts are exchanged, links that don’t even have an extension. Even when typoed, these brands can lead to the Google or Apple store to download. It’s not rocket science. Yes, I’d rather have a legible, clean, easy to copy down brand, but this one isn’t really the worst one can do with a name.
I agree. Very logical.
QeeQee.com is a better name
Qee is a word for collectible vinyl figures/toys. Unrelated to this brand, but it kind of fits in with Acro’s point about how millenials glom onto stuff.