Sedo to promote top level domain name choices during SXSW.
Sedo is bringing its “gTLD frozen yogurt” marketing idea to Austin next month during the SXSW conference.
The company partnered with registries for a similar program during dmexco in Cologne last September. Sedo served frozen yogurt with toppings, and the toppings were all named after different TLDs. For example, someone who wants their froyo topped with chocolate sauce and sprinkles might have to order it “with .club and .sexy on top”.
In March, Sedo is taking the idea and putting it on wheels.
The gTLD Frozen Yogurt Food Truck will roam Austin March 13-17, coinciding with the Interactive portion of the SXSW festival.
The official attendance at SXSW Interactive alone is about 35,000, and many more people descend on Austin toward the end of the Interactive portion for the Film and Music festivals. All told, SXSW attracts close to 400,000 people to Austin over a roughly ten day period in March.
Getting exposure at the crowded event can be difficult, but giving away free food is a surefire way to get attention.
Let me know if your company is doing something cool at SXSW and I’ll feature it in a future post.