GoDaddy’s CEO discusses this year’s Super Bowl ad controversy.
- Was produced with stock video footage
- Had voiceover from someone who had never done voiceover work before
- Didn’t include Danica Patrick, who was slated to star in her record 14th Super Bowl commercial
You can argue that the original ad was a publicity stunt in and of itself, but I think it’s safe to say the company didn’t plan to pull it. If it had, it would have had a better plan B.
I actually like the commercial GoDaddy ran, but it’s the type of commercial that doesn’t generate much buzz.