GoDaddy Super Bowl ad doesn’t show a puppy dog…it shows a small business owner.
GoDaddy’s Super Bowl commercial is puppy dog-less, making it seem that the initial Buddy commercial was not intended to be a PR stunt.
The real commercial is a great nod to GoDaddy’s customer, the hard working small business owner. He’s not watching the game at a party, the narrator says, because he’s working.
The commercial makes a subtle nod to its aborted “Journey Home” commercial, or at least the ones it attempted to spoof, by mentioning how he is missing out on puppy ads.
It’s a good commercial. People won’t be talking about it at the water cooler tomorrow, but it’s spot on.