GoDaddy won’t run controversial “Journey Home” commercial.
GoDaddy’s 2015 Super Bowl commercial, which it just released this morning, won’t air on Sunday after all.
GoDaddy CEO Blake Irving tweeted this afternoon:
The ad was criticized by many animal lovers.
In many ways, the commercial was classic GoDaddy. It was sure to spark outrage, which got people talking about the company…much like its previous GoDaddy commercials.
I wondered this morning if the plan was to get this commercial out there and then pull it in favor of another. They’d get extra publicity by making the change.
But I’m not so sure about that. Puppygate is more like Elephantgate than GoDaddys typical Super Bowl ads of past. There was little upside to GoDaddy founder Bob Parsons shooting an elephant. There’s probably little upside to joking about selling puppies, too.
I also don’t think it’s Blake Irving’s style.