Guy spends nearly $50,000 on application fees to try to trademark terms such as Google.com, NCAA Final Four and Elvis.com.
I’ve written a couple times about Trademark King Inc, an Indiana business that filed a lot of trademark applications matching mostly famous names and common terms.
The company has filed 152 applications, according to a search on Trademark247. Most were filed around Thanksgiving, and many of them exactly match a celebrity name or famous brand (or its domain name). Many of the others are for common terms related to commerce. Only a handful have anything to do with Trademark King’s business.
The scale of the filings is really quite ridiculous. At $325 per application, it comes out to almost $50,000 in trademark application fees.
As best I can tell, Trademark King didn’t submit a specimen showing use in commerce for any of the applications. They all list goods and services of “Brand development and evaluation services in the field of trademarks, trade names, and domain names.; Creating trademarks for others”.
What is Trademark King up to? You can get a hint in this previous post. I called the owner of the company (which was formed October 30) to get further comment after seeing his flurry of filings, but he hasn’t called me back.
Here’s the list:
Brands: Dominos.Com, Kfc.Com, Progressive.Com, Steiner Sports, Directbuy.Com, Holybible.Com, Target.Com, Msn.Com, Microsoftstore.Com, Microsoft.Com, Disney.Com, Disneystore.Com, Apple.Com, Youtube.Com, Twitter.Com, Facebook.Com, Ebay.Com, Google.Com, Yahoo.Com
Sports: Selection Sunday, Post Game Show, March Madness Sale, Super Bowl Sale, Kauffman Stadium, Amalie Arena, Petco Park, Minute Maid Park, At&T Park, Verizon Center, Us Airways Center, Smoothie King Center, Sleep Train Arena, Quicken Loans Arena, Philips Arena, At&T Center, Firstenergy Stadium, Qualcomm Stadium, Mercedes-Benz Superdome, 2020 Ncaa Final Four Atlanta, 2019 Ncaa Final Four Minneapolis, 2018 Ncaa Final Four San Antonio, 2017 Ncaa Final Four Phoenix, 2016 Ncaa Final Four Houston, 2015 Ncaa Final Four Indianapolis, NCAA Final Four, NHL.Com, NBA.Com, NFL.Com
Car company domain names: Suzuki.Com, Porsche.Com, Toyota.Com, Maserati.Com, Lincoln.Com, Groupon.Com, Lexus.Com, Lamborghini.Com, Kia.Com, Jeep.Com, Isuzu.Com, Infiniti.Com, Hyundaiusa.Com, Honda.Com, Gmc.Com, Ford.Com, Fiat.Com, Ferrari.Com, Dodge.Com, Chrysler.Com, Cadillac.Com, Buick.Com, Bentleymotors.Com, Audi.Com, Bmw.Com, Astonmartin.Com, Acura.Com, Generalmotors.Com, Gm.Com
Celebrities: Warren Buffet, Pete Rose, Smokey Robinson, Eltonjohn.Com, Elton John, Muhammadali.Com, Elvispresley.Com, Eaglesband.Com, Golden Boy Promotions, Hank Williams, The Rolling Stones, Rollingstones.Com, Michaeljackson.Com, Thebeatles.Com, Ali.Com, Elvis.Com, Jamesdean.Com
Commerce terms: Cyber Deals, Cyber Sales, Presidents’ Day Sale, Veterans Day Sale, Columbus Day Sale, Labor Day Sale, Independence Day Sale, Memorial Day Sale, Halloween Sale, St. Patrick’s Day Sale, Fourth Of July Sale, New Year’S Day Sale, Pre-Thanksgiving Sale, Thanksgiving Sale, Valentine’S Day Sale, Free Oil Changes, Winter Sale, Fall Sale, Spring Sale, Summer Sale, Back To School, Clearance Sale, Invoice Sale, Sales Price, Yearly Sale, Monthly Sale, Wholesale Price, Weekly Sale, Factory Invoice, Final Four Sale, Holdback Price, Invoice Price, Factory Cost, Supplier Pricing, Employee Pricing, Back To School Sale, Mother’S Day Sale, Father’S Day Sale, Easter Sale, Pre-Christmas Sale, Christmas Sale, Black Friday Deals, Black Friday Event, Black Friday Sale, Top 10 List
Local businesses: Greater Northwest Indiana Association Of Realtors, Phillipschevy.Com, Phillips Chevrolet, Bbcexchange.Com, Baseball Card Exchange, Mccolly.Com, Mccolly Real Estate, The Loop 97.9, First Rate Construction
Personal/company related: Douglas Alan Lehocky (applicant), Trademarkqueen.Com, Trademark Queen, Trademarking.Com, Trademark King